brand introduction
The original intention was to bring consumers with a professional -level makeup tool that integrates face value and practicality, so that every consumer can start a better life journey.
The brand explores the journey of life from the perspective of women, and integrates womens vitality, independence, freedom, gentleness and tenacity, non -definition, and seeking a balanced of multiple identities into product design and development.
In the future, the BLJ mark will be committed to providing consumers with a full range of beautiful experience, creating an innovative Chinese brand with a unique sense of memory.
Significance
B is taken from the word Better, which means that BLJ wants to grow together with consumers, explore how to become a professional for consumers, and create a master -level professional makeup tool.
L is taken from the word Life, which means that BLJ starts with the users daily makeup needs, and develops high cost -effective tools that integrated the value and practicality. It runs through consumers lives. It must have a sense of ritual and texture.
J is taken from the word Journey, which means that BLJ hopes to start from scratch, advanced makeup with consumers, and start a better life experience for consumers.
Brand Positioning
It is committed to opening the makeup tool brand for consumers, giving products vitality, and creating art -level makeup tools.Open the beautiful life journey of each consumer and run through every beautiful moment of life.
Brand mission
The BLJ mark is willing to give the soul to each beauty tool, and the tool specifications of "it should be like this" and the texture of the flow line are based on the Asian face, and the star makeup artist.Many patented technologies, hand -made hand -made, match the excellent arc and high -quality brush hair for each brush, shape a comfortable and upper face experience.
What the blJ label wants to bring to consumers is not so much a vain beauty concept such as "becoming beautiful", and I hope that consumers can use the illusion of the times.Seeing the essence of yourself, get rid of all the definitions of the outside world.
Brand story
The BLJ labeling brand was founded in early 2022. BLJ implies "Better Life Journey -A Better Life Journey".The original intention is to bring consumers to integrate face value and practicality as integrated professional makeup tools, so that every consumer can start a better life journey.The brand explores the journey of life from the perspective of women, and integrates womens vitality, independence, freedom, gentleness and tenacity, non -definition, and seeking a balanced of multiple identities into product design and development.In the future, the BLJ mark will be committed to providing consumers with a full range of beautiful experience, creating an innovative Chinese brand with a unique sense of memory.
Product Series
· Better -Professional Advanced Series
Advanced makeup, native animal brushing hair, tangible and boundless professional brush type, seeking balance between high -level, natural, art, and practicality, and innovation on technology and aesthetics.
· LIFE -Exquisite Ritual Sensory Series
The cost -effective combination of face value and practical combination makes the makeup full of rituals and vitality, and it is also the best choice to send yourself, girlfriends, and girlfriends.
· Journey —— Newbie Open Series
Entry -level practical options, innovative handles, and each point of strength.Release the powder evenly, laying every inch of makeup.Beautiful universal formula, nanny level speed tool.
brand power
· Gathering global high -quality manufacturers and creating top supply chains: 10 years of beauty experience precipitation, one billion levels of the year; annual volume;
· Scientific solution: independent research and development distributed ERP system, full -chain flow control control system;
· Efficient order performance: 50,000 square meters of modernized own storage base;
· Star Shopping Experience: Witnesses use teaching majors to efficiently sell before -sales.