In 2006, Zhang Jingwen, the founder of the Jinziyu brand, took the first step of plant nourishing and hairstyle at Hongqi Road, Zhengzhou, laying the foundation for the Jinziyu brand.
To this day, Jin Ziyu has become a well -known brand of plant nourishing franchise in the country. It is headquartered in Zhengdong Business Center in Zhengzhou City. More than 800 franchise stores are located in 26 provinces and municipalities and autonomous regions across the country.In the process of development, Jin Ziyu created the business model of "direct -operating+franchise" and "product+service": continuously polished the direct -operated stores, continued to improve the profitability of single stores, and exported "nanny" franchise services to franchise stores.With the hot pillow that "product security is the bottom line, achievement of effect is the key", he invested manpower and financial resources. In 2016, a standard chemical factory belonged to its own, and established a product research and development team to open a haircut product line with independent property rights., Now successfully produced more than 30 safe health products.
Adhering to the concept of "no added plant nourishing as the core, guided by consumer demand, opportunities for employee growth, and achievement franchisees as the responsibility", Jin Ziyu people strive to help franchisees develop the market, do large -scale service activities, upgrade before -sales, after -sales after -salesServices, improve service standards ... High -quality products+beyond expected services have won the reputation of customers, and have created the core position of the golden purple rain brand in the field of hair care in China.
Mission: Strive for healthy hair!
Vision: Create an open, collaborative and prosperous plant hair care platform.
Positioning: Product safety is the bottom line, and realization of value is the key.
The characteristics of Jin Ziyu people: Real, never go in form; wind and rain are unobstructed, and they go up.
Chinese plant hair nourishing originated from Xinjiang, and it has been developing for more than 20 years.Urumqi gave birth to rich plant resources with its unique climate environment.The local ethnic minorities are used to raising hair with plant powder and vegetable oil to solve many problems such as dry hair, hair loss, itching, etc.
With the continuous improvement of peoples health awareness, more and more people know that after chemical hair dyeing is carcinogenic, plant hair care has quickly become the new favorite of the hair care industry, and the market prospects are broad.