Wik Weijia Brand Introduction
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Shenzhen Weijia Electric Co., Ltd., founded in Germany in 1955, started with the production of electric hair care products. It has now become a strong manufacturer in the small home appliance industry
As a family -type manufacturing company, Weijia was founded in Eisen, Germany. The production process of small appliances led by Weijia brand traced back to the 1950s.To this day, Weijias headquarters is still retained in Eisen, Germany, and its products are widely sold in major shopping malls in Germany and online.
In 1987, with the establishment of the Hong Kong Far East Company and the production line, Weijia became one of the first European small home appliance manufacturers in Hong Kong. In 1988, the production line was successively relocated to mainland China.Connected and experience.
Reform, novel colors and design, leading fashion.For many years, Weijias product scope has expanded significantly, including kitchen appliances such as coffee machines, electric kettles and personal care products such as hair dryers and hairdressing models.
WIK is the leading manufacturer of the home appliance industry in Europe. Wiks products have a market share of 50%in some countries; in Germany, Wiks brand products are distributed to various appliance wholesalers, professional e -stores and department stores.A few years after the Far East Corporation, located in Hong Kong, established Weijia Electric Co., Ltd. in mainland China in 1988, and relocated the production line from Hong Kong to China.
During this period, Wiks products have been widely developed a series of products: such as kitchen appliances, water purifiers, and electric tools.All these products include advanced technology and outstanding designs.WIK Far East is an important role in maintaining the group. The successful development factors of the China Weijia Factory in Baoan are mainly supported by the team in Hong Kong with professional methods, high efficiency and special technologies in Hong Kong.At present, Far East is the most important responsibility for the sales of OEM products, and China Weijias import and export business and finance.
Wik often takes care of the benefits of employees. The first condition is to provide a healthy working atmosphere.The company has rarely lost rate, which is enough to prove this wise method.Wik often hires outstanding college students around the world.Wik continues to expand its own specialized technologies, including the category of new products. In order to promote the development of the company, it will enable very experienced international experts to get technical support.
Thanks to the friendly contact between international, Wik has obtained the direction and positioning of the product market, and therefore consolidate the position of the market.Today Wik has more than 4,000 employees in Germany, Spain, Hong Kong, and Mainland China.Wik is a young enterprise and has continuously developed new products to meet the challenges.
Wik hired technical experts from all over the world, and improved young engineers and outstanding university graduates to continuously supplement the development of the company, product research and development, and technological improvement.Wik is a family -operated enterprise. It is now fully owned by Mrs.erika DOERN and Mr. Klaus DOERN. Mr. Klaus Doern is the groups chief executive officer. MR.Helmut Rumler is the chairman of Far East and Mr.Stefan Roll.General manager.Existing plans to gradually transfer the industry to the presidents son, Mr.christoph Doern. At the time, the opportunity was mature, and he would start to manage the companys business.
The German Weijia Wik has established a complete network of retail counters in more than 80 large and medium -sized cities in China. The exquisite terminal image is an important part of corporate development strategy.Many government -enterprise group units and international star hotel guest rooms, using our fast electric kettle and hair dryers are the complete recognition of our world -class quality of our products, and also made "Weijia Wik" a golden diamond brand in the hearts of customers.