Beauty is a mask, focusing on the deep skin care field of mask, and high market share. From the concept of pioneering the entire mask to advocating women to stop, women can encounter the tranquility of the inner heart while skin care.
As the leading brand of facial mask in China, beauty is that the mask has always hoped that while shaping the beauty, it can also advocate urban women as a beautiful stop at the moment, awakening the soft, in the real world.Truth is different.
The persistence of faith, the practice of corporate citizenship, has gradually spread and recognized the brands ideals of the mask, and the beautiful footprints are even more across the country.Since the successful listing of Hong Kong, Mei Shi Holdings International Co., Ltd. has become one of the 7 largest listed companies in the daily chemical industry in China. In 2014, the US -Nie mask joined LOreal.
As the core enterprise and brand of the United States -oriented Holdings, the beauty is that the mask focuses on the beauty and skin care of the mask. So far, there are multiple mask series, with complete categories. Since 2009, the beauty of the mask has ranked first in the Chinese mask market for many years.Mask category leadership brand.
For more than ten years, the beauty of the mask has been committed to the beauty of the beauty. From the original concept of the full -category of the mask, the first single -piece sales sales model will quickly digest the high -end skin care mask, until advocating women to stop, enjoy the beauty of skin care and rest;Then to promote category education, propose the concept of deep -nourishing skin care for the mask. Midea that is the mask to sublimate this with "beauty instant" as a carrier. For the first time, the beauty of women is divided into two levels.15 minutes a day, a mask, and an independent space -time. It is not only the skin is isolated from the outside world. In an environment without dust pollution, the process of being familiar with water and nutrition is slowly familiar.Enjoy a beautiful moment, at this moment, the softness of the heart slowly wakes up, regains the ability to perceive the beauty, so as to harvest the true beauty of from the inside out.
Each step of beauty of the mask is a sublimation of a brand attitude and responsibility.Beauty also believes that as long as everyone is more relaxed for a while, the softness of the heart will often wake up, and the world will become better.
On August 15, 2013, the US -Shi Holdings, which was listed in Hong Kong, announced that it had signed an agreement with LOreal, and the latter invested 6.538 billion Hong Kong dollars (about 5.15 billion yuan) to acquire all its issued shares. After the transaction was completedDelist.