The Daiso Life Museum was established by the chairman of the founder Yano Boshiya in 1977. When he started his business, he used the "mobile cart" to sell products. Most of the selling locations were selected to set up temporary cabinets in front of the supermarket.Children are very busy, so they began to think about how to simplify the packaging process of packaging. Therefore, the actions of the labels were omitted and decided to sell all the products to customers for one hundred days.
At first, the company name was sent to the chairman of the founder Yano Boshino. Although he was not operating, the company name must be based on the idea of ??"creating a big opportunity".The word "creation" is combined to make the name of the company.It is unquestionable that the entrepreneurial process will not always be smooth. One day when a guest went to shop in the store, he left the phrase "cheap and no good goods" and took other guests in the store away.Although the blow this time made Chairman Yanos Chairman feel very annoyed, it also ignited the fighting spirit, and inspired Chairman Yano Bosaku to implement another type of operating strategy and changed the trafficking model.Instead of the reverse operation, all high -cost products are also sold to customers for a hundred days.New opportunities in the market.
The first direct store of the Daocuang Life Museum opened in Kagawa Prefecture, Japan in 1991. It was then opened in all parts of Japan with the exhibition strategy of multiple stores. At present, it has more than 2,750 stores. It has more than 65%of its market share in Japan.The area ranges from 595 ~ 6,612 square meters.In 2000, the first overseas shop was established in Taiwan, and the overseas stronghold expanded. So far, the overseas strongholds have spread throughout the United States, Asia, the Middle East, Oceania and European countries. By 2013, 722 overseas stores have been available.Diversified high -quality practical products and the value -for -money sales prices have allowed Daochen Life Museum to receive high evaluation and high sales around the world.