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Goldwell Ge Wei brand introduction

Goldwell Ge Wei brand introduction

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Goldwell from Germany ranks one of the five professional hairdressing brands around the world.Goldwell (Goldwell) originated from a simple idea of ??a Goldwell founder Hanserichdotter, that is, he wants to extend his hair time. In 1948, he established a hairpin company in DarmastAdt, Germany, and used the simple name of the first product "Goldwellideal" as the future.This professional company is named after the global professional.A simple red square, but supports the most missionary business philosophy of the career. The four corners of the red block also represent the four cornerstones of the enterprise: salons, education, products and services.Services are always the original intention, and then develop high -functional products, such as: Goldwells hair dye is the worlds first air pressure dye, and it is the first to stop using high -allergic ingredients aniline derivatives (PPDA).The minimum dye in the world.The latest trends and technology are promoted in combination with professional hairdressing stylists to achieve the most extreme beauty to educate people.
After joining the Hua Pao Group, Goldwell, Germany, established the Taiwan branch in 1997. Under the stable operation of decades, Goldwells top three professional hairdressing brands in the world have set up international branches in the worlds four major countries and five continents.Product marketing and Salon services in the region, Germany, Britain, France, Denmark, Australia, the United States, Taiwan, Singapore, Hong Kong, China, etc., have more than 40 professional services in the world, and quickly connect to the global hairstyle fashion new news, Let all designers be able to transmit the latest trend reports with each other!
Since then, KPSS has been co -produced by the two major brands of Goldwell and KMS, and each launched a product series with different brand personality.
Based on the advantages of Germany Goldwell in the cold and hot technology of hair dyeing hair, and KMSs excellent performance in the function of general hairdressing care, the two brands improve the effect of each other, make the function more complete, provide more diversified choices for professional salons, so that KPSS is professional in professionalism in professionalism in professionalism.Hair products are more competitive. Not only do they have excellent chemical technology dyeing products, they also have both mild laundry and hair care products.