Jiaolan Beauty is a large local cosmetic retail chain. It was established in 2005. It is headquartered in Guangzhou, with a total of 6 major companies in Guangzhou, Beijing, Shanghai, Chengdu, Chongqing, and Wuhan.截止2013年12月31日，娇兰佳人在全国共开设721家门店，拥有800多万会员，日均接待顾客30多万，门店遍布广州、深圳、长沙、武汉、南宁、上海、杭州、南京、Beijing, Tianjin, Shijiazhuang, Baotou, Shenyang, Chengdu, Chongqing, Guiyang, Xian and other first and second -tier cities.So far, Guerlans have more than 8 million members and have received an average of more than 300,000 customers a day.According to data surveyed in Beijing, Chongqing, and Guangzhou as early as 2009, Nelson showed that the overall popularity of Jiaolan Beauty reached 67%, brand loyalty reached 55%, and the brand reputation reached 64%.
Jiaolan Jiaren operates eight major categories, more than 10,000 items.Including masks, skin care products, makeup, body care products, hairdressing care products, mens care products, makeup tools, daily necessities.It is a well -known cosmetics brand that is LOreal, Opallai, Shiseido, Magnolia Oil, Nivia, Johnson & Johnson, Manxiu, and so on to meet the consumer needs of different regions and different stores.Jiaolan Beauty and Procter & Gamble, LOreal, Lianlihua, Manxiu Reun, Shiseido, Johnson & Johnson, Niima, Koma, South Korea, Italian Chinteli, Italian Schipler, Japan East Cai, Japan East Color and so on all have established strategies.Cooperation relationship.Hands together suppliers to continuously innovate and meet consumer needs is the unchanged business philosophy of Jiaolan.
Jiaolan Beauty Join Advantages
1. Guerlans are the largest retail chain of cosmetics in China.
Jiaolan Beauty was founded in 2005 and is headquartered in Guangzhou, with a total of 6 major branches in Guangzhou, Beijing, Shanghai, Chengdu, Chongqing, and Wuhan.As of September 31, 2014, Jiaolan Jiaren opened a total of 906 stores across the country, covering Guangzhou, Shenzhen, Changsha, Wuhan, Nanning, Shanghai, Hangzhou, Nanjing, Beijing, Tianjin, Shijiazhuang, Baotou, Shenyang, Chongqing, Guiyang, Guiyang, Guiyang, Guiyang, Zhengzhou, Xian and other first- and second -tier cities now have more than 9.4 million members, which is the largest retail chain of cosmetics in China.
2. 8 major categories, 10,000 single products
Jiaolan Jiaren operates 8 major categories, more than 10,000 items.Including masks, skin care products, makeup, body care products, hairdressing care products, mens care products, makeup tools, daily necessities.It is a well -known cosmetics brand that is LOreal, Opallai, Shiseido, Magnolia Oil, Nivea, Johnson & Johnson, Manxiu, and other well -known cosmetics brands.
Jiaolan Beauty and Procter & Gamble, LOreal, Lianlihua, Manxiu, Shiseido, Johnson & Johnson, Niwa, Koma, South Korea, Italian Chinteli, Italian Chintefeller, Japan East Cai, Japan East Color and so on all have established strategies.Cooperation relationship.
Hands together suppliers to continuously innovate and meet consumer needs is the unchanged business philosophy of Jiaolan.
3. Powerful procurement system
Large -scale expansion has forged a powerful procurement system for Guerlans.Uniform purchases of scale not only ensure the quality and diversification of Guerlans goods goods, but also enhance the right to talk about the negotiations of the Jiaolan Beauty.The interests of franchisees.
4. Store image 3.0
Since the launch of the second -generation image in 2010, Jiaolan Beauty has been committed to the innovation and improvement of the image, promoted the continuous upgrade of the image, and created a comfortable, bright and friendly shopping environment for consumers.In 2014, Guerlandi plans to launch the third -generation store image system to continuously improve and optimize the consumer experience.
The vision of the Beauty Beauty is 10,000 stores opened in 2020, of which 7,000 franchise stores have become part of the lives of Chinese people.
Second, franchise support
1. Professional shop -finding guidelines and store evaluation: The company gives the specific requirements, methods and target areas of the intended franchisee. In addition, it conducts field inspections and evaluations of the shops found by the franchisees to give customers professional opinions.Stores are not allowed to open in the shops that do not meet the requirements.Can reduce the investment risk of franchisees to a certain extent.
2. Opening guidelines: Guide franchisees to recruit employees and set up teams, arrange new employees to study in the nearest directly -operated stores, and in charge of the manager in the Guangzhou headquarters and direct stores to study and exercise; guide franchisees to decorate and distribute.
3. Long -term and professional training support: monthly, from product, sales skills, product display, after -sales service, customer communication, etc., provide professional and systematic training for the owners and employees of the franchise stores.
4. Low -priced and complete goods supply (super low -cost, authenticity guarantee): The company provides complete and low -cost goods to ensure the supply of the supply of the franchise stores, reasonable goods structure and space.
5. Support for goods management: The company provides a special software operating system to ensure that franchisees can understand the import, sales and deposit of goods in time, and facilitate the management of the goods.
6. Promotional planning support: The company has accumulated rich operating experience in stores over the years, and provides franchise stores with 17 -file and store celebration promotional solutions for the year.As long as the franchise stores can be implemented according to the unified standard, the franchisee saves and effort!
7. Promotional promotion and advertising support: The company will uniformly design and produce promotions and materials according to the content of the schedule and store celebration activities.The company will also do some advertising or public welfare activities to promote the Jiaolan Jiaren brand and products.
8. Operation management support: The companys franchise department organizes a franchise store operation meeting every month, inviting the owners and store managers of various franchise stores to participate, communicate from the perspective of operating stores, and timely solve the actual problems of franchise stores.The franchise department maintains close communication with the director of the franchise store every week, understands the operating conditions of franchise stores in a timely manner, and gives corresponding help.According to the actual needs of the franchisee, the company can give some personnel support appropriately (generally transferred from directly operating stores) to solve the problem of franchise stores.