As early as the 1930s, Unilevers predecessor Lihua Brothers invested in "Lux" soap, "Umbrella" soap produced by China Soap Co., Ltd., which was opened in Shanghai, has become a best -selling product in the Chinese market due to excellent quality.EssenceIn 1986, Unilever returned to Shanghai, and the first joint venture Shanghai Lihua Co., Ltd. continued to produce "Lux" soap.Limited to the level of living at that time, the use of "Lux" soap was regarded by young people as a symbol of "openness" and "fashion".So far, "Lux" is the soap of Chinas sales volume.
From 1986 to 1999, United Leach had invested $ 800 million in China, established 14 joint ventures to introduce more than 100 advanced patented technologies.Thirteen series of products such as family and personal care products, ice cream, and food, including Piece, Lishi, Xia Shilian, Miao Miao, China, Lidton Yellow Card, and Lu Xue, etc., so that products with Lianlihua labels are pasted in ChinaThe types are available for opening a very similar store, and contacted all aspects of peoples daily life.
Unilever has more than 400 brands around the world, most of which are acquired and promoted all over the world. For example, Bens original is an American brand. Unilever bought it and developed it into a famous skin care product and promoted to China to China; "Xia Shilian" was originally a British brand promoted in Southeast Asia, and Unilever introduced it to China."Becoming a localized multinational company" is the global operating purpose and long -term tradition of Unilever.Over the years, Unilever has not only brought many international brands to the Chinese market; at the same time, it has vigorously cultivated local Chinese brands.After the acquisition of a food brand "Lao Cai Soy Sauce" in Shanghai, in 1999, there were two fascinating acquisitions: one is to acquire Beijing food brand "Jinghua Tea", and the other is to use its 15%market share of the world.The ice cream brand "He Lu Xue" acquired another Shanghai Ice Cream brand "Manden Lin".
Unilever recognizes that the "localization" of scientific and technological and business experience combined with internationalization will have vitality, and then invest in 166 million yuan.Center -United Lihua China Research and Development Center.The center has 150 Chinese scientific and technological personnel; focusing on the research of product formulas, especially the introduction of natural ingredients advocated by traditional Chinese sciences into united products.
On September 22, 2000, United Leihua Co., Ltd., which was jointly invested and reorganized by Shanghai Light Industry Holdings (Group) Company and internationally renowned multinational companies, was announced in Shanghai.This is a major asset reorganization of the new highland of Shanghai Construction Light Industry. It is praised by the leaders of the Shanghai Municipal Government as "a highlight of the development of Shanghais economic development and a vitality army in the urban industry."Group) important partner of the company.In recent years, the two parties have jointly invested, and have established four joint ventures of Shanghai Bianshi Co., Ltd., Shanghai Lihua Co., Ltd., Shanghai United Leihua toothpaste Co., Ltd. and Shanghai Yilida Co., Ltd.In order to strengthen the scale of operating and enhance market competitiveness, the two parties decided to reorganize the four joint ventures and set up a new United Leihua Co., Ltd., with annual sales of more than 4 billion yuan.
The history of Unilever has spanned the three centuries, and its success has also undergone a number of major historical periods: the period of economic prosperity, the depression period, the world war, the transformation of human lifestyle, and the advancement of technology.And Lianlihua has always developed new products, committed to improving peoples lives, such as helping people reduce the time of spending on housework; increase food nutrition; make food tastes enjoy; let people start more attention to themselves, Family and clothing.
At the end of the 19th century, Lianlihuas predecessor opened vocational training for workers; new products developed for consumers were widely praised in society; popularized health care and individual cleaning care; added vitamins to food to improve food nutrition ... AllThese are no longer fresh things today, but they were one step ahead at the time.
Today, Unilever still believes that success means the high standardization of corporate behavior, ‘treat our employees, consumers, society, and even our entire world’.Over the years, we have initiated or participated in more and more projects to seek sustainable development of product raw materials; protect the environment; support local communities and so on.