Founded in 1998, Danzi Group is a cosmetics "high -tech technology" enterprise integrating scientific research, brand marketing, service and supply chain management.The Danzi Group adheres to the corporate vision of "becoming a world -class brand", with the mission of "making humans be more beautiful", and adheres to the values ??of "keeping Zhengli and customer -centric"."He Energy" and other first -class brands, of which "water passwords" and "Danzi" have been rated as "well -known protection", reflecting the leading industry in the brand building, with outstanding achievements, the group has been rated as "Chinese beauty industry by authoritative institutionsTop Ten Science and Technology Innovation Enterprises ".The mainstream commercial super -channel market share ranks among the top three, and e -commerce and CS channels are also in the stage of rapid development.The Groups main brand "Water Code" is the leading brand of Chinese hydrating skin care products. "His energy" is the leading brand of local mens skin care products.
Danzi Group places R & D and brand construction in the primary position of enterprise operations.Adhering to the research and development concept of "excellence and leading the industry", we will gather the worlds top R & D power, introduce advanced international precision equipment, set up the "Danzi (Asian) Skin Care Research Center", and conduct in -depth cooperation with international authoritative R & D institutions such as France, South Korea, Japan.In 2014, he was authoritatively certified by the Ministry of Science and Technologys "Guangdong Provincial Engineering Technology Research and Development Center", and jointly established the "South China Sea Marine Research Institute -Water Code Joint R & D Center" with the South China Sea Marine Institute of the Chinese Academy of Sciences to carry out marine biological skin care productsLong -term cooperation research will lock the target marine skin care patent technology with international advanced levels.In recent years, the Danzi Group has continuously increased its research and development investment and developed independent patents. At present, 52 national patents have been obtained, and they have been rated as the post -doctoral innovation practice base in Guangzhou.
Danzi Yongzhi does not forget the vision of "becoming a world -class brand", adheres to the values ??of "customer -centric", in -depth understanding and insight into customer needs, creating "screaming products" with the experience of surpassing expectations, using "three first -class" to useGuarantee the advantages of the brand: first -class design, hire international designers, and cooperate with first -class design institutes at home and abroad such as France, the Netherlands, etc.; first -class media, hire first -line stars Yang Mi, He Rundong, An Yixuan, Wang Likun, and in Hunan Satellite TV, Zhejiang Satellite TV, etc.Advertising in the top three media across the country; first -class research and development, bringing together the worlds top R & D power, and introducing international advanced precision equipment.
"Professional, professional, and growing up" is the talent concept of Danzi Group. Danzi believes that talents are the first productive forces of the enterprise!Based on the standards of focusing on professionalism, international perspective, good learning, perseverance, responsibility, courage and morality as the standards for measuring, cultivating, and introducing first -class talents, continuously improve the environment of talent work and life, build a talent development system for ecology, and set up "Danzi"College", and was named "Chinas Most Growth Enterprise University" by the authoritative institution, which guarantees the speed of talent and literacy to improve the speed of corporate development.
Adhere to the management concept of "benefit -oriented, systematic, and humanized", continue to innovate and upgrade the business model, strengthen the systemic management and matching of the enterprise, and continue to build and optimize ERP, CRM, HRMS, SRM, WMS, MES, PLM, OA, BI and other management information systems, use the efforts of AC Nielsen, McKinsey and other companies to establish large databases to realize modernization, communication and interconnection, and marketing accuracy, and continue to move towards the international market with the Internet and logistics network thinking and model.
"Ecological and environmental protection and return to society" is the responsibility concept of Danzi Group. The company has registered the "Guangdong Danzi Charity Foundation", which has successively conducted a one of the 5.12 Wenchuan, Yushu, Yaan, Yunnan arid area, Sichuan Erping Primary School, orphan home, etc.Donation and support of the series.With the spirit of "Li His", the beauty of the world is to pass the spirit of human love and the great beauty of the motherland!