The Perfect Diary was established in 2016 and is a brand of Guangzhou Yixian E -commerce Co., Ltd.The brand is committed to creating LOreal in the new era, and is committed to exploring the trend of fashion in Europe and the United States. At the same time, combining Asian womens facial faces and skin characteristics, it develops a series of "high -quality, fine design" European and American fashion makeup products to realize young women "enjoy color and enjoy life in life, enjoy life life"Wish.
In 2016, the founder of Harvard University and British fashion designers met in London, hoping to have the opportunity to bring European and American makeup styles back to Asia, which made a breakthrough in visual image.Perfect diaries get inspiration from the catwalk, refine elements and colors such as fashion weeks, and provide young women with makeup products and beautiful solutions.
Development process: August 23, 2016 Perfect Dour perfect diary team was established.In March 2017, the perfect diary ushered in the Taobao shop.From July 2017 to September, three pop -up shops in Beijing and Shanghai opened from July to September. From August 2017, it was listed from the perfect diary Taobao store in March 2017 to Tmall stores in August.
Brand concept: The brands meaning of the perfect diary is Unlimited Beauty, which is unlimited.The perfect diary brand concept advocates that the younger generation is not bound by outside labels, but strives to break through themselves, actively explore more possibilities in life, and meet a better self.
Brand Vision: Create a new era of LOreal, and is committed to exploring the trend of fashion in Europe and the United States. At the same time, combined with Asian womens facial and skin characteristics, it develops a series of "high -quality, fine design" European and American fashion makeup products to achieve young women "enjoy color and enjoy life in life, enjoy life life"Wish.