Soft hair, soft life
Piaorou entered the Chinese market in October 1989. In the past 23 years, Piaorou has maintained its leading position in the Chinese shampoo market, becoming an indispensable part of Chinese womens life.Challenging the soft limit of softness and continuously bringing people to upgrade -this is Piaorou.
Facing stress calmly, maintaining a self -confidence and elegant image, and showing the best self -display in front of the world -this is the flexible woman.
Soft you, my beautiful surprise
As an international hair care brand that entered the Chinese market earlier, Piaorou brought many of the industrys first, many beautiful surprises:
In the autumn of 1989, it became the first brand of shampoo and hair care in the Chinese market
In 1990, the first exfolling dandruff two -in -one shampoo was launched in the Chinese market
In December 1989, he took the lead in launching a 5ml light light packaging in the Chinese market
In December 1996, a two -in -one shampoo with oil effect effect was launched
In March 2000, he deliberately designed the launch of the black hair two -in -one shampoo for Chinese consumers
In August 2000, for the different needs of consumers, the light balance, moisturizing two -in -one shampoo was launched
In May 2001, a new and multi -combined washing was launched, including shampooing, hair care, dandruff and making hair clear and pleasant.
In November 2001, the newly launched nourishing and removed dandruff two -in -one washing revealed
In April 2002, in the 3rd China Trademark Contest, it was unanimously selected by 250,000 consumers and experts across the country as the most popular foreign trademark for Chinese consumers
All products were upgraded in September 2002. Xinpiao Rou contains triple moisturizing formula
In April 2003, it launched the Piander Ginseng washing with special effects ginseng and nourishing essence
Launched for one minute in September 2003
In October 2003, the brand was upgraded across the board, becoming a series of Piaorou Essence Nursing Series
In August 2004, the newly upgraded Piaorou Essence Care Series was launched
In September 2004, it was rated as my favorite brand by domestic media
In 2005, the 2005 South China Fashion Consumer Products Outstanding Brand Promotion Campaign was launched in Guangzhou Daily. Consumers were introduced as outstanding brands in South China fashion consumer goods
In 2006, he won the most powerful brand award of the Chinese cosmetics industry at the Chinese Cosmetics Industry Award at the annual annual award.
The demonstration of a combing in the 2006 TV advertisement was regarded by Chinese consumers as the ideal hair in the minds.
In April 2006, the new upgrade, launched the Diaorou Deep Care Series, Piaorouguo Royal Vitality Series, and Piaorou Dedication Dandruff,
In 2008, the product line was fully upgraded to launch a series of products without washing hair milk, deep moisture spray and deep nourishing hair mask; the spokesperson Luo Zhixiang and Zeng Kaixuan became the best couple partner on the screen
In March 2011, the new Sanhe first care shampoo was launched. It was smooth, dandruff, and moisturizing the three effects. One bottle owned
In July 2011, the bloom plan was launched. The entire product was innovated. The best formula in history was used to upgrade the packaging.
In September 2012, the formula of conditioner, the entire formula of the hair mask upgraded, the cutting -edge hair mask products were listed on the market; the new brand spokesperson Yang Mi enabled
In April 2013, I innovated the four large white fluttering series, which is rich in plant essence, which brings consumers a fresh and smooth experience
In December 2013, Piaorou Essence Nursing Series has been upgraded. The formula is more moisturized and the hair is softer.