Weinen was founded in 1880 by German entrepreneur Mr. Franzstroher.In 1931, he moved his headquarters to the current Darmstadt (Germany).After more than a century of development, it has been spread all over the world, and 15,000 outstanding employees. The annual sales of more than 3.4 billion euros (about RMB 32.693 billion) have been created.Multinational companies, and also occupy a considerable share in the global retail market.
Weinea is famous for its professional hair dye products.According to Goldman Sachs Group estimates, Wellna is the second largest professional hair dye company in Europe, with a share of 24%in the European market, second only to LOreal, with a share of 29%.
Weina organizes more than 80,000 lectures and training activities each year. Through its more than 100 facilities in the world, it has benefited about 1.3 million hairdressers.In addition, the research and development laboratory distributed in the five continents, and a group of experts and scientific researchers specially engaged in new products and new technologies related to hair -related to hair.
Welnas trademark has also changed several times with the development of corporate culture.The name of Welna was born in 1924, which means waves; and the current logo only after 1930.The name and logo of Wina have now registered a patent in more than 150 countries around the world.
Willina is in China:
In 1981, Weina signed a joint venture agreement with Tianjins first day to use chemistry factory to become the first Western hairdressing company to enter China.
In 1995, Chinese partners sold their shares to Welna. Since then, Willa China has been converted into a wholly -owned enterprise under Germany. The official full name is: Weina Cosmetics (China) Co., Ltd.
In 1983, the official launch of Winna Bao brought new concepts of hair care and hair care to China for the first time.
In 1986, as the first professional product entered the Chinese Hair Hall, Bomi Cold Spirit brought the first popularity of international perm standards in the hairdressing industry.
In 1992, the application of advanced hair dyeing products and technology in Koleston in China, so that the domestic hairdressing industry was truly synchronized for the first time.
In 1998, Welle introduced a generation of hair dyeing for the safety standards of European community?And another kind of perm product-Binfang Smart Sensing Formulas new listing, because of its unique automatic recognition of hair wire structural induction technology, reinterprets the new concept of perm in the Chinese hairdressing industry.
And since 1986, Welna has organized three Wana Cup hairdressing competitions, and seven consecutive years for seven consecutive years (1997-2003) sponsoring the "Withery Cup" Bettown Competition at the International Hairdressing and Beauty Festival.At the same time, in order to promote the development of the hairdressing industry and help those hairdresser who have dreams and talents in their hearts achieve their dreams and reach the peak of their careers, Welna has launched the "Weina International Trend Award" hairdressing competition!The first Welna International Trend Awards Ceremony was held at the Royal Hotel in Beijing on August 8, 2002!
In 1999, when the new century arrived, Willa dedicated a wonderful Welna to the new century hairstyle conference;
In 2000, Wi Na successfully organized various activities related to hairdressing.The Summer of Welna held in Beijing in August, the "Destination 2001 Will Night" held in December;
On March 15, 2001, the superb hairdresser of the joint technology held the "Love of Welna" in Shanghai. During the 6th August Beauty and Hairdressing Festival, the famous Australian hairstyle master Ms. Ise Bella was invited to hold WinaExplanation meeting.As soon as I entered the winter, the 2002 trend conference and seminars of Welle performed in more than 20 cities!
In May 2002, Wi Na organized twelve famous Chinese and foreign hairdressing and beauty companies, and dozens of germ masters who have the ability to subvert the fashion and popular trends of hairdressing and popularity are "the first International Cosmetic Festival and the 3rd Shanghai International Hairdressing and Beauty Invitational Tournament" BeltHere comes the "Spring Spring" hairstyle demonstration; in November 2002, Welle performed the 2003 trend conference and seminars successively held in more than 30 cities across the country;
In November 2003, the 2003 International Trend Award Champions Yin Weiping played in the World Cup finals held in Berlin, Germany.
For more than 20 years, in addition to continuously bringing better and updated hairdressing products to Chinese consumers, bringing new ideas and international hairstyle trends to Chinese hairdressers is also an important goal of Chinese hairdresser.The China Corporation has modern training centers in Shanghai, Beijing, Nanjing, Guangzhou, Chengdu, Shenyang, Tianjin, and Fuzhou, respectively, with an average of more than 100,000 trains per year.
Procter & Gamble
In 2004, P & G, a US Consumer Product Giant, spent $ 5.5 billion to acquire Wella.According to the trading terms, Procter & Gamble acquired all the shares of the STREHER family of the Streher family, which holds 78%of the equity of Willina.
Costa acquisition
Procter & Gamble has well -known beauty brands such as Covergirl and Pantene, but lacks well -known brands in the European market.So after the acquisition of Clairol in 2001, Procter & Gamble has been seeking opportunities to expand its position in the European market.The acquisition of Wana will make P & G occupies a major position in the field of European beauty salon that has never been involved.
Procter & Gamble announced in July 2015 that it was a proposal to accept the acquisition of Costy, covering the Honey Buddha, Weinea hair care supplies, as well as perfume brands including Gucci and HugoBoss.