Originally from Australia in 1902, joined LOreal Group in 1988, handed down mascara classic, Flamelook makeup/product ultimate beauty series skin care products
Helena is an international makeup brand founded by Ms. Helena Rubinstein, who is elegant and legendary in her life.
Ms. HR Helena was born in Poland at 1872 and went to Australia at the age of 18 to engage in the work of drug formula.So he is good at using the drug formula technology in her skin care formula.Since 1902, she has opened a beauty salon in Melbourne, Australia. Now, the HR Hina brand has spread to 51 countries and has become a real beauty kingdom.
The HR Helena brand focuses on serving women who are expected to benefit from scientific and technological achievements and experience amazing achievements in the field of beauty in the field of tomorrow.With the support of the international and powerful beauty technology research laboratory, whether it is the breakthrough skin care product of integrated medicine, plastic surgery technology, and the "personalized skin care solution" that reflects the unique skin care concept -the balanced conditioning plan and in -depth repair planOr, or the trendy cosmetics that condense excellent scientific and technological achievements, good packaging, abundant texture and novel creativity in one body, HR Helena develops new standards for future beauty and skin care with its forward -looking vision.
In 2000, the HR Hina brand entered China, bringing high -tech skin care and fashionable makeup to China to meet the needs of beauty love women.
Since Ms. Helena invented the automatic waterproof mascara in 1939, the HR Hina brand has established an indispensable position in the makeup industry.Today, HR Helena is still pioneering the trend of makeup.In the autumn and winter of 2003, HR Hina launched a new Flame look -a hot and shining makeup like a flame.Its inspiration comes from modern architectural art. The wonderful light and shadow effect brought by the bold and novel design of the building inspires HR Hinana to create a sculpture -like three -dimensional beauty of the skins light and shadow transformation.With Flame look, HR Hina launched a series of products -unlimited thick mascara, Yancai monochrome eye shadow, and starlight bright lipstick, etc., designed to pursue the ultimate makeup effect of harmonious and changing skin between each inch of skin.In order to allow more women to share the new makeup of HR Helena 03/04, HR Hellena held two makeup class lectures in Bali Laguna, a member of the beautiful pioneer in Shanghai.