Henkel provides strong brands and technologies in the three major strategic business areas of home care, personal care and adhesive technology.
Han Gao Corporation is headquartered in Dusseldorf, Germany.There are about 48,000 employees worldwide.Among all German companies, Han Gao is one of the most international multinational groups in the global market.
The companys history began in a scientific 28 -year -old businessman -Friz Han Gao.On September 26, 1876, he and two partners established a company called Henkel & CIE in Aachen to start selling his first product -a common detergent based on silicate.For more than 130 years since, the German entrepreneur family and thousands of employees have built Hano Higher into a multinational company that has been located around the world.
The three major strategic business areas of Hangao are:
Dection and home care: In Hanyao, detergent and home care business have always been in a very important position: the success of Han Gao Corporation stems from a product in this business field.For consumers in more than 40 countries, the High -Chinese brand has become an indispensable part of peoples daily life.Han Gaos detergent and home care businesses have a leading position in the world in the world.Han Gao operates washing and nursing and home cleaning products.
Cosmetics/beauty supplies: Han Gaos cosmetics/beauty supplies department is one of the largest in similar departments worldwide, and its brand products have always maintained expansion.Han Gaos beauty supplies are facing more than 150 countries around the world.Living in all international market branches.Schwarzkopf & Henkel includes brand products in the fields of hair dye, hairdressing and qualitative, cosmetics, skin care, oral hygiene and clearing agents.SchwarzkopFProfessional is one of the four top hairdressing products suppliers in the world.
Adhesive technology: In the fields of civilian, craftsman and industrial binders, sealing agents and surface treatment, Han Gao has a leading position in the global market.For a long time, Han Gao has always had a very balanced global, regional and local brand product portfolio.In the business fields of civilian, craftsmen and industrial categories, Han Gao can provide many applications to meet different needs.On June 22, 1923, the first batch of High Corporation in the factory in Dussendorf, Germany.This historic milestone marks the beginning of the business field of Hangyao Adhesive.Today, Han high adhesives are in a leading position in the global market.
Han Gao in China
As early as the Qing Dynasty, Han Gao had trade with China.Today, the Chinese market has become the most important part of the High -Global market. More than one -third of the Asia -Pacific markets sales have benefited from the development of the Chinese (including Hong Kong) market.Han Gao China covers the two core business of the group: adhesive technology and cosmetics/beauty products.
After more than ten years of continuous investment and maintenance, many well -known international brands under Han Gao, such as Schwarzkopf, LOCTITE, Teroson, Pritt, Pattex, Pattex,CERESIT and others are well -known in the Chinese market, and the excellent quality of Hangao products has established a beautiful image and consumption confidence in the minds of domestic consumers.At the same time, Han Gao actively implemented a localization strategy and developed local brands, including childrens faces, light, panda and Hangang.
In 1988, Han Gao established a representative office in Beijing and donated 500,000 German Mark to the Beijing Municipal Government to repair Beijing Mutianyu Great Wall.In 1990, it was established in the first joint venture in China.In the past 20 years, Han Gao China has developed rapidly, so far the total investment has exceeded $ 400 million.In June 2007, Han Gao Asia Pacific and China Headquarters settled in Zhangjiang High Technology Park, Shanghai.In 2009, Han Gao was awarded the top ten titles of "China 50 Green Companies".
Han Gaos business field and main brand in China: