Black Girl is one of the earliest domestic toothpaste brands in China and was born in Guangzhou toothpaste factory in 1986.
Guangzhou toothpaste factory is located in the southwestern part of Guangzhou. It is one of the most famous toothpaste factories in southern China.As early as the 1970s, various toothpaste produced by it occupied most of the market share in Guangdong, Guangxi and other places.However, its products were sold uniformly through the national commercial department.
The national reform and opening up spring breeze blowing through Guangdong, and the planned economy has gradually shifted to the market economy.Since 1982, the state first opened the daily department store market. The situation of the Guangdong toothpaste market in Guangzhou toothpaste factory in the planned economy period was broken by ruthlessly, and the companys operations were suddenly in trouble.Many, but none of them are market competitive.All kinds of unfavorable factors forced the Guangzhou toothpaste factory into despair.
But there is a motivation for crisis.In February 1985, the Guangzhou toothpaste factory, which has just completed the construction of the new leadership team, will turn attention to the outside of the enterprise. After in -depth investigation of the national toothpaste market, the reason why the ordinary toothpaste market is downturn because the goods in the market are old and cannot satisfy customers.The reason for.Therefore, if new products can be launched, there may not be a future in the ordinary toothpaste market.
1986 was the unforgettable day of the Guangzhou toothpaste factory.After a year of hard work, the "black girl" toothpaste with "international incense type, lipstick" is finally developed.
When the black girl toothpaste was born, it was the time when the potential of the drug toothpaste weakened.At the time, some medical experts wrote that health people should not use drug toothpaste for a long time.Because the drug component in toothpaste can not only eliminate the germs on the teeth, but also destroy the beneficial microorganisms in the mouth.This view has caused a considerable impact on drug toothpaste, which once occupied more than 80%of the market share of toothpaste.
Guangzhou toothpaste factory seized this opportunity and quickly put the "black girl" into the market.Due to its strong sense of era, advertising was new, and the black girl toothpaste soon became a household name.The birth of Black Girl is the best representative of the ups and downs.
After that, the Guangzhou toothpaste factory took the fast track of developing.In 1993, the joint -stock system reform became Guangzhou Meichen Co., Ltd.. In 1999, it passed the "marriage of science and enterprises". So far, the most advanced and core technology of the daily chemical industry -ultra -critical CO2 extraction technology.
Through a lot of use of this technology, Black Girl toothpaste launched the worlds first organic calcium toothpaste -Black Girl CPP calcium toothpaste in 2000; Black Girl Modern Chinese Medicine Toothpaste, which was introduced in 2001;For more than ten years, the black girl wild chrysanthemum toothpaste, which has been loved by hundreds of millions of consumers.
Since then, after several strategic reforms and corporate cooperation, the Black Mei brand officially returned to the brand system of Dr. Kanghua Daily Chemical Group Co., Ltd. in 2019, and is ushered in another leap again.