Estee Lauder, began in 1985 Canadian art makeup brands, focused on large -scale enterprises that focus on the research and development/production/operation of makeup series products, fashion focus small eye shadow carbon/soft concealer/brightening foundation in the world of reputation in the world.
M · A · C and Make-Up Art Cosmetics, starting in Canada, Toronto.Frank Toskan, a makeup artist and a photographer, and Frank Angelo, who run the salon, is very troublesome to lack of cosmetics that are suitable for taking pictures, so they decided to create themselves.At the beginning, they made cosmetics in the kitchen at home, and then sold directly in the salon, the makeup artists, models and photographers were sold.Soon, the stylist and fashion editor joined the operation.With the great success of sponsorship to the magazine, and the super popular word of mouth, the two groups opened their counters in Toronto in March 1984.
Their approach is very unique and practical, such as placing makeup products in black jars, not in the box.When other brands are still focusing on skin care, Mei can choose to develop its own control of extreme colors.The popular product is a strong matte red lipstick. Thanks to the shape in a photo of Madonna, which was quickly popular, and the charm T -shirt she later dressed in.
A large number of innovative products swept up like storms, trying to combine the noble and charming style with the experience of real life.After the establishment of the counter, the road of Meike has begun to present its uniqueness. Compared with the use of traditional sales methods to increase sales, Meike relies on its complete product line.Adding the image of charm to the impression of the rules.Advocating expressions and self -expression, charm can integrate the feeling of the stage into the design of specialty stores and counters.
In 1994, when AIDS swept the whole world, Mei Ke decided to use the establishment of AIDS and AIDS as the focus of the companys charity, so he founded the Charm AIDS Foundation.So far, through the Viva GLAM event, more than 400 million US dollars have raised more than 400 million US dollars to resist AIDS. Its spokesperson is Lady Gaga, Pamela Anderson and Nicki Minajj.
Charm is a part of Estee Lauder since 1994 and sold in 90 countries around the world.It always maintains the development of new products and new types, plus more than 50 series each year to serve ordinary consumers and makeup artists.