Shiseido Shiseido is a famous Japanese cosmetics brand.The name is "Zhiyu Kunyuan, Mandarin Student" in the Chinese "Book of Changes". The meaning of Shiseido is to bred new life and create new value."To Kunyuan, Ten Thousands of Physics" means "praise the virtue of the earth, she nurtured new life and created new value." This name is the reflection of the image of Shiseido.Combined with Western culture to interpret the implicit oriental culture.
In 1872, Shishengtang founded the first Western -style pharmacy in Ginza, Tokyo, Japan.In 1897, scientific development was developed by Western Pharmaceutical Prescription, named Eudermine.Since then, Shiseido has been committed to the research of beauty and hair, and has developed many innovative products and beauty methods.
Shiseido China
When Shiseido came to China, it was favored by Chinese consumers. In different regions of China, there were many Yoshitang products lovers.In order to grasp the market opportunity more effectively and quickly establish a market sales strategic plan, Shiseido established Shiseido (China) Investment Co., Ltd. in December 2003 to coordinate the cosmetics business in China.A strong proof.Today, although Shiseido has established friendly relations with customers through department stores, in order to further expand the space for communication with customers, in 2004, Zishengtang officially launched a cosmetic store business in China.Shiseido cosmetics stores not only sell products, but also introduce the correct use of cosmetics for Chinese women. At the same time, they also show new types of beauty methods and spread new trendy clothing and hairstyles.In the future, Shiseido will also be committed to providing more high -quality products and services for female friends of different regions, different ages and different needs through a variety of sales channels.