Rafang love & fun, "love & fuun", love reflects the love for life, love makes life more beautiful; FUN is a happy and fashionable experience.
As early as 1998, Lafang Group introduced advanced technology of French cleaning server to open up the domestic personal cleaning products market.The companys leadership and the French research team jointly formulated future development strategies and brand positioning for the company. Finally, it was decided to create a laundering brand that specializes in the development of Chinese consumers and provides more suitable Chinese hair quality.The French call "Lafemme" to the beautiful woman "Lafemme" is transliterated into Chinese "Rafang" as the name of the brand."Lafang" also contains the meaning of beautiful women, full of feminine femininity, and feels kind, and also conveys the association of soft hair quality of the Chinese.The La Fang brand came into being, carrying the pursuit of perfect and smooth hair and longing for a better life.At the same time, La Fang also provided consumers with a series of high -quality wash supplies with the forefront technology of France, which perfectly solved a variety of hair problems.Today, the La Fang brand will further deepen the brands connotation.
Brand Concept
La Fang, a hairdressing expert who understands Chinese hair quality, La Fang, a well -known brand with the beauty of the Chinese people as its own responsibility, adhering to the concept of having hair care products that are better and more suitable for Chinese people.Focus on researching the characteristics of Chinas hair quality and life form on hair quality, and combine many international research companies and science institutions to go deep into different regions, different groups, and different families in China for research.The coverage of 28 provinces and cities and autonomous regions, 20,000 consumers accept the Lafang shampoo experience and access, and understand the true needs of Chinese hair quality.La Fang is more breakthrough in the production of skin care and parcel technology in the use of products. With the Chinese Academy of Sciences, Silia, France, has developed "active package nutrition washing", which has made domestic shampoo products moving towards science and technology.
Brand History
Stop brands (washing, shower gel) were named "Guangdong Famous Trademarks" and "Guangdong Famous Brand Products".
The Rafang brand has won the honor of "Chinese consumers favorite trademarks".
La Fang brand (shampoo hair care, soap) products have won "China Famous Trademarks".
The La Fang brand is the first to propose "the beauty of Chinese hair."At present, La Fang washing, conditioner, and soap products have entered millions of households. La Fangs styling products and shower gel products are also rapidly developing. It is a brand recognized and loved by Chinese consumers.