Founded in 1995, the main makeup brand under the South Korean Amore Pacific Group, with its pink, dreamy princess style and trendy creative cosmetics.
ETUDE HOUSE Iti House is the sweet makeup brand directly operated by Amore Pacific Group. The official Chinese name is Iti House.Brand independent stores are loved by women around the world with their pink, dreamy princess style and trendy creative cosmetics.
ETUDE HOUSE was founded in 1995. Etude House aims to let each woman play a beautiful princess Fantasy through the sweet and romantic girly feelings and the kindness of girlfriends.All the girls in the world have become a self -confident princess in the world, realizing the fantasy of all beautiful things in their hearts, and playing a beautiful space -ETUDE HOUSE was born sweetly.After successful in South Korea, ETUDE HOUSEs pink romantic space has successively settled around the world.Etude House currently has about 600 specialty stores in South Korea.There are about 200 specialty stores in 15 countries around the world, Singapore, Japan, etc.As of China, it has entered 7 cities in Beijing, Shanghai, Guangzhou, Chengdu, Tianjin, Nanjing, and Hangzhou.