Amore Pacific Trade Co., Ltd., Ryoe Lu, top Korean Korean shampoo brand, Amore Pacific Amore Pacific Group, combined with Korean high -tech essence.
Established in 1954, the Institute of Technical Research Institute of Amore Pacific was the first research institute in the field of cosmetics in Korea.At present, the certification of the national designated research room and the international recognized testing institution has been obtained.Since its establishment, the Technology Research Institute has continuously challenged innovative challenges in the field of beauty and medical care.Especially with the four major research areas -cosmetics, makeup utensils, medicines, and food, it will support the desire of "beautiful forever, healthy and long -lasting" wishes around the world.Globally, a research institute is also established in Schart and Shanghai, China.The story behind Lus birth, Han Fangfa brand "Lu" in 2008 was developed by the "Korean Science Research Team" by the Institute of Technical Research of the Amore Pacific Company.From more than 400 Korean side, strictly selected the ingredients that are beneficial to the scalp, and used modern methods to realize the ideal "black and angry" beautiful hair.Through years of research, the nourishment of South Korea, which has followed the ancient times, will only be combined with the unique technology of Amore Pacific to develop "Lu".Once the brand has launched a super high popularity, as the first hair care brand in South Korea, it has been loved by many users who want to experience the unique hair care of the Korean side.At present, the "Lu" brand is sold across overseas.(China/Japan/Taiwan/United States) The brand name "Lu" is read as "Ryo" in South Korea. It belongs to the rhythm Lu in traditional Chinese music.Until the coordination of yin and yang in the skin will cause too cold or overheating in the scalp, which will bring various scalp problems (dry scalp, itching, excessive secretion of dandruff or scalp oil).Wait for problems.Using Lus rhythm to adjust the scalp health, and naturally growing healthy hair is the purpose of the "Lu" brand.Lu adopts the rigorous selected superior Korean components. Please choose the corresponding hair care products according to the specific hair problems and needs, so that the hair is to emit the beauty of the rhythm.A woman who personally developed, produced, and sold mountain camellia seed oil buried a beautiful seed. This seed germinated in the great dream of "communicating with our beauty and the world". Now it has surpassed South Korea and in the United States, China and other places around the world bloom.Amorepacific has been committed to achieving the corporate mission of "Asian Beauty Creator" since its entrepreneurship in 1945.As always, we will continue to excavate the beautiful value contained in the esoteric wisdom of Asia, and share it with global customers to help humans realize the dream of beauty and health.Amorepacific is the first to set up a cosmetics research room and focus on researching Asian natural raw materials, develop technology and products suitable for Asian skin. As the first group in South Korea to export cosmetics, it continues to lead South Koreas cosmetics industry.Amorepacific has launched a global brand strategy since the 1990s, and actively explores meeting with global customers.Nowadays in China and France have established production and research and development centers. In addition to comprehensively entering China, Southeast Asia, Japan and other Asia regions, they have also entered North America and Europe to make Amorepacifics global brands -Snow Show, Langzhi, Dream Makeup, Edi ZhizhizhiHouse and Yue Shi Fengyin occupy a place in the global market.Create the charm of changing the world and develop into a "great global brand". At present, amorepacific is quickly whipped for this goal.In order to achieve this goal, we will pursue the best in all aspects, pursue the minimum pursuit of the environment. Through people -oriented operations, we will make double efforts to do our best to become a "global brand company".The diverse brands and creative products of preferences give the best product experience for customers.