The Chinese toothpaste brand was founded in 1954 and has a 57 -year history.Its products have the support of Lianlihua Global R & D Center, leading technology, and promising excellent quality, and are the only domestic toothpaste brand recognized by FDI (International Dental Alliance).China has 5 series: whitening, fresh tone, full -effect, Chinese herbal medicine and anti -moth -proof, and 10 varieties of toothpaste, covering more comprehensive toothpaste efficiency requirements, forming a relatively complete product line.
Brand Concept
1) Brand slogan: My smile, shining the future.
2) Brand theme: China brings you a healthy and beautiful smile, making your future even more shiny.
3) Brand interpretation: I believe that a beautiful and healthy smile will bring me a positive impact on me. At the same time, it will also affect and drive people around me to work and live in a positive way to bring me a shiny future.
Brand target consumer
1) Women aged 25-35 and their families
2) There are ideals, self -confidence, independence, optimistic, focusing on the appearance
3) Pay attention to the views of others and the maintenance of family relationships.
Brand notice
In 1954, "China" toothpaste was put into production, and it opened a new chapter in Chinas toothpaste industry.
From the 1970s to the 1980s, "China" ushered in the first golden age since its birth. It has developed a lot in quality. At the same time, it has launched new products to push China to a strong market position.
In 1994, Shanghai United Leihua toothpaste Co., Ltd. was established.The advantages of national brands and well -known international companies have complementary advantages, and Chinese brands have made great development.
In 1995, China invested heavily in the first domestic "China Migraphic Dross Care Vehicle", and launched school oral health education activities for schools nationwide in various provinces and cities, becoming the most spectacular oral hygiene care team in China.
In 1997, the Department of Disease Control of the Ministry of Health and the Disease Control Department of the Ministry of Health launched the "China Oral Health Promotion Plan" with oral health education as its main content in 12 provinces (autonomous regions).
In 1998, China launched the calcium Chinese toothpaste and Chinese fluorine calcium toothpaste, which enabled more Chinese people to have international oral care products, which truly improved the most peoples oral health.Chinese toothpaste is recommended as a brand -name brand in Shanghai, and its market share has risen to 21%, which has laid the solid foundation of its first brand in China.
In 1999, it was recommended as a brand -name product in Shanghai again.Chinese Chinese herbal medicine toothpaste was fully listed to meet the special needs of consumers "preventing fire and healthy gums", which became the only Chinese herbal medicine toothpaste in the market at that time.
The China Professional Oral Care Center was established in 2000.China and the World Health Organization and the Ministry of Health have promoted the Marco Polo plan in China to "provide fluoride toothpaste to poverty -stricken areas."On July 26 of the same year, the "China Jianya Shenzhou Tour" event was officially launched. It is the first large -scale oral health education tour in China so far in China.
In 2001, the "New Century, New China" oral health promotion activity was officially launched in Beijing, and the following year, it was launched in western cities such as Chengdu, Chongqing, Xian, Lanzhou, and Urumqi the following year.On August 12 of the same year, the United Level China Professional Oral Care Center held a press conference to announce that all the products of China toothpaste series were replaced with new packaging, and the new image of China was fully listed.
In 2002, the authoritative institution of the Chinese Medicine Society certified that Chinese herbal medicine toothpaste has the effect of "preventing fire, healthy gums", and Chinese toothpaste has become the only certified toothpaste product in its territory.
In May 2003, the "China Long Effect Anti -toothproof Panels" was newly launched.In December, "Chinese Chinese Herbal Toothpaste" was newly launched.
In 2004, China will refresh the main product lines, product formulas and packaging are fully upgraded.Let consumers recognize our old friend -New China!In September 2004, the 50th anniversary of the Chinese toothpaste was held in Beijing Diaoyutai State Hotel.
In 2005, whitening products were grandly launched, and they created a whitening toothpaste sales/market share miracle all the way.
In 2009, he was once again rated as one of the most Shanghai brands
In 2011, China ’s entire products were launched and launched a new brand image to give consumers a young, confident brand concept, and transformed the brand from the old image to a young and modern brand.
In July 2012, there were two flavors: deep-sea crystal salt and Bailan tea.A new magic white product was launched in September --- Jin Chunmao Xunbai
In 2013, a new spokesperson-Yao Chen was invited.In March, the China High -end Product Line China Zhuo Effect Better Series.Launched the new whitening products in June