USMILE, a comprehensive oral nursing brand under Guangzhou Star Joy Co., Ltd., advocates care like skin care, and helps users achieve extreme cleaning and have confident smiles through scientific oral nursing solutions.To enhance the health of the whole people and protect the nation of the peoples confident smile as the brand mission.
USMILE is a comprehensive oral nursing brand of 13 domestic and foreign design awards. From 2016, it has won the German Red Dot Award, the German IF Design Award, the Taiwan Golden Dot Design Award, the Chinese Red Star Design Award, the Japan Excellent Design Award, the International CMF Design Award, Award for contemporary good design awards.
In November 2019, USMILE participated in the formulation of the "Electric toothbrush" group standard (standard number: T/Cheaa0009-2019) issued by the China Home Appliances Association, which contributed brand power to the healthy and orderly development of the domestic oral care industry.
Brand Culture:
Brand positioning: comprehensive oral care brand
Brand concept: Care the mouth like skin care
Brand mission: Improving the health of the whole people and protecting the peoples confident smile
Definition of oral care:
Three major development stages
Elementary stage: meet the basic needs of teeth cleaning
Growth stage: pursuing advanced oral health and advanced care
Maturity stage: realize the improvement of personal image beauty
Three major nursing steps
Step 1 Tooth seam residue removal
Step 2 The teeth are thoroughly cleaned
Step 3 Freshly maintains
Industry strength:
USMILE is a comprehensive oral nursing brand with 13 domestic and foreign design awards.
In December 2016, the Y1 Roman pillar sound wave electric toothbrush was launched, and the social network quickly became a classic explosion. So far, it has been selected by more than 3 million people, and GMV far exceeds 1 billion yuan.
In 2019, USMILE was awarded the title of national high -tech enterprise issued by the Guangdong Provincial Government.
In November 2019, USMILE participated in the formulation of the "Electric toothbrush" group standard (standard number: T/Cheaa0009-2019) issued by the China Home Appliances Association, which contributed brand power to the healthy and orderly development of the domestic oral care industry.
In the first half of 2020, the sales on the Tmall platform exceeded the European and American big names.
During the Double 11 period of 2020, sales exceeded 100 million, becoming the first domestic electric toothbrush brand in China. It ranked first in the sales list of oral nursing brands and was selected as Top Ten Top Ten New Brands in 2020.
In 2021, the USMILE brand will settle in more than 5,000 offline physical stores to establish cooperation with offline high -quality channel vendors such as Watsons, OLE, Ito Yang Huatang, Sanya Duty Free Shop, and Hangzhou Building.
In April 2021, USMILE also won the two major awards: the 2021 Tmall Gold Makeup Award "Oral Care Award of the Year" and "TOP MSI Award of the Year".
Brand event:
In 2017, USMILE became the exclusive gift supporter of the Third Public Welfare Capital Conference, actively transmitting the goodwill of the fundraising and passing the temperature with a smile.
On September 20, 2018, the 30th anniversary of the International Love Deta, and USMILE joined hands with Dr. Lilac and experts at Oral Department of Sun Yat -sen University to organize professional oral health education activities to bring practical oral health knowledge and targeted health guidance to users.
In January 2019, USMILE united the annual hit costume TV series "Do you know if it is green and red and thin", and launched the "Know" co -branded electric toothbrush to integrate the elements of Chinese cultural heritage into the product packaging into the product packagingmiddle.
In October 2019, the only representative of USMile as the only representative of the electric toothbrush industry was invited to participate in the "Sino -French joint new product incubation" campaign jointly launched by Alibaba Group and Bonjourbrand (Sino -French joint new product collection).And the cooperative designer Nathaliesokierka with LV Group jointly designed USMILE high -end limited eCG and fashion barrel bags. It appeared at the Pontpitu Art Center of the worlds highest hall of contemporary art, allowing the world to have a new understanding of Chinese brands.
In December 2019, USMILE and Dr. Chen Qi, a member of the Royal Royal Edinburgh Orthodontics and the World Orthodontics (WFO) Alliance Member, to conduct a lecture on "Love tooth care" and understand the knowledge of science to teeth in popular language.Enhance the concept of oral health of young users.
In June 2020, the Monet and Van Gogh Master series were jointly launched with the Metropolitan Museum of Art.Through the IP joint name, give more cultural connotation and emotional value to the product.
In August 2020, in the summer season, the most out of the phenomenon -level TV series "The name of the family" was deeply implanted, and the star Zhang Xin became the brand spokesperson. With the wonderful combination of the brand and the plot, it reached more user circle layers., Successfully let the brand go out.
In September 2020, with Huawei Glory and Qiangqiang, the smart new product "Starlight Brush" was launched, implanted in the Hilink chip, optimized the brushing method of users by visual guidance, and you can also see the remaining days of the brush head consumables reminders and power reminders.The innovation of technology gives consumers a more comprehensive brushing experience and service.
From October 1st to 5th, 2020, the USMILE pop -up store "Hei Technology Research Institute" appeared at Hangzhou City West Intime City, showing the product technology visually to the audience, and triggered USMILE#20 20 20#The topic of the topic -At the end of the event, the number of topics related to Weibo has broken 290 million.
In November 2020, the official USMILE Weibo launched the "1001 Electric Teeth toothbrush Heart" activity. Users only need to make a wish "I want a USMile electric toothbrush, give XXX" to have the opportunity to get an electric toothbrush gift box.The wishing activity gives the electric toothbrush special gift significance, and allows it as a carrier of emotion. While transmitting functional value, it built a "heart -hearted" emotional dialogue for users.
In May 2021, the "USMILE Environmental Protection Plan · Change the New" event 2.0 officially opened. This is launched by USMile for more than one year for fans to buy electric toothbrushes.EssenceBy replacing new activities, USMILE hopes to let the updated technologies continue to fulfill the mission of guarding oral health.