In December 1995, the Yinjia Co., Ltd. and the well -known domestic enterprise Shanghai Jiajiahua (Group) Co., Ltd., Japans famous Ito Choyan Business Co., Ltd. and Ito Zhong (China) Group Co., Ltd.Starting his career in China.In November 2001, in order to continuously meet the needs of consumers and expand their career in China, the Yinjia Co., Ltd. and the Japanese Ito -loyalty Business Co., Ltd. jointly invested and established Yinijia Life Products (China) Co., Ltd., Push Chinas cause to a new high.
In April 2002, in order to meet the needs of the increasingly expanding sales network, the Yonjia Co., Ltd. established the Yonjia Life Products Service (Shanghai) Co., Ltd.Transmit high -quality life concepts.Shanghai Yinjia adhering to the corporate philosophy of Japans "Nola & Dola" in Japan. Before the product launch the Chinese market, various market research methods have fully grasped the needs of consumers.The "Sophie" brand womens physiological and health supplies that produce high -tech content and suitable for Chinese consumers.Excellent marketing teams under the spirit of "creation and innovation, owner, challenge, leadership, and fair competition" corporate spirit, advanced marketing concepts, international marketing methods, forward -looking marketing strategies make Shanghai Yunjia be able to be inIn the environment of fierce competition in the market, it has created extraordinary sales performance.The Sophie brand not only ranks a leading position in market share, but also won the honor of "the first choice for the first choice for the first choice for the first choice of the first brand of the Chinese womens products market product quality users", and continued to maintain its first brand status in Shanghai, Beijing, and Chengdu (according to AC NielsenStatistics data materials over the years).
All this fully reflects the marketing concept of You Nijias "cultivating the new product into the market into the first brand".In October 2000, the company successfully launched the parenting supplies- "Mommy Baby" diapers. As soon as it was launched, it was welcomed by consumers. The sales performance has steadily risen, and it has become one of the major baby diapers brands in China.With the two major fist products of "Sophie" and "Mommy Baby", Yinjias sales performance has achieved high -speed growth in just a few years.In 2004, sales increased by 1500%compared with 1997.Entering the top 500 industrial enterprises in Shanghai for several years.
At present, You Nijia has set up branches in Beijing, Guangzhou, Wuhan, Shenyang, Chengdu, and Jinan to expand the sales network to more than 100 cities across the country.From 1995 to 2005, Shanghai Younijia ushered in the full 10 years of its career.Yini Canon was able to develop rapidly and achieve impressive achievements in China. Thanks to the rapidly developing Chinas economy and the improved investment environment, it was due to the support of local governments, consumers across the country, and all sectors of society.You Nijia will take this as an opportunity to return the expectations of consumers, shareholders, customers, employees, and society. It is the goal of maximizing the value as the companys efforts.The pillar enterprises of Chinese consumer goods in the century create higher quality of life for the majority of Chinese consumers.
Brand Concept:
Mommy Baby turns her mothers love to tangible, and cares for the baby at any time, anywhere, is a good partner you are trustworthy. It makes the baby as comfortable as in the arms of the mother. The mother realizes more happiness moments from the babys smile.For those who want their babies to grow up to feel rich and attractive, their mothers who are willing to pour all their motherly love. Mommy baby has developed various unique functions through in -depth understanding of the babys physical and mental body and mind, and protects the babys little fart health.The baby is comfortable and happy, and the mother is more at ease.
Humanized design:
Mommy baby considers the baby at the perspective of the mother. For the different physiological characteristics and needs of the babys growth stage, different functions are designed for various sizes of diapers of various sizes, so as to more humanely meet the needs of babies at all growth stages.Essence