The "Bosideng" brand is the main brand of the Group and the "China Textile and Clothing Leadership Brand" identified by the China Textile Industry Federation.Famous brand.In December 2015, the General Administration of Quality Supervision, Inspection and Quarantine and the China Brand Construction Promotion Association jointly released the results of the 2015 Chinese brand value evaluation results. Bosidengs brand strength reached 923.00, and the brand value reached 20.725 billion yuan.
Boshon actively implemented international standards, successively passed Chinas environmental logo product certification, ISO9001: 2000 quality management system certification, and ISO14001 environmental management system certification. In November 2008, it won the "National Quality Award" of the China Quality Association.The design style of the Poison down jacket is simple, natural, and elegant. Since 1997, it represents a popular trend of Chinese defense cold clothing to the world every year, promoting the change of down jackets from bloated to leisure and fashion.In April 2011, the China Industrial Economic Federation awarded Bosidengs "China Industrial Award".So far, the enterprise integrates the "China World Famous Brand Products", "National Quality Award" and "China Industrial Award", which shows the achievements and vitality of practical brand -name strategy, excellent management and independent innovation.
Boshiba has made international brands and has become a partner of international brands such as Nike, Columbia, Northface, Boss, Tommy, Gap, ELLE and other international brands. The products have successfully entered markets and regions and regional markets in the UK, Italy.