Mengniu Dairy (Group) Co., Ltd. was established in August 1999. It is headquartered in the Inner Mongolia Autonomous Region Hohhot and Linkl Shengle Economic Park. It is a key leading enterprise in the national agricultural industrialization and the leading enterprise of dairy products.In July 2009, COFCO Group, Chinas largest grain and oil and food company, invested in Mengniu and became the largest shareholder of "China Mengniu".The addition of COFCO has promoted Mengnius "food safety is more international, the allocation of strategic resource allocation has become global, and the process of raw materials to products is more integrated."
Mengniu has built a large -scale milk and dairy industry chain that integrates milk sources, dairy production, sales, and research and development. The large -scale and intensive pasture milk sources have reached more than 94%, ranking leading in the industry.At present, Mengniu has established more than 31 production bases in more than 20 provinces, autonomous regions and municipalities across the country, with an annual production capacity of more than 7.7 million tons and annual sales of more than 43 billion yuan.In recent years, Mengniu has focused on integrating global advantageous resources. He has reached strategic cooperation with Danish ARLA, Danone (Danone), American WhiteWave, New Zealand, New Zealand.Wait for outstanding domestic partners to quickly integrate with the advanced level of international dairy industry to provide consumers with nutritious and healthy foods.
Mengniu actively invested in R & D funds, built a leading internationally-leading dairy product research and development center, and undertakes the "China-Danish Dairy Technology Cooperation Center" led by the Ministry of Agriculture and Danish Food, Agriculture and Fisheries.Implement.Mengniu has established cooperative relationships with more than 30 colleges and universities and scientific research institutions, playing an important role in cultivating talents in the industry and solving key technologies to resolve development.As of the end of 2013, Mengniu Group applied for 1,409 patents and authorized 1029 patents.
In response to the continuous upgrading of Chinas consumer market demand, Mengniu Group has continuously opened up market segments to cultivate fist products that guide the market consumption trend, and gradually form a comprehensive, three -dimensional dairy matrix composition of more than 400 items composition of four series.EssenceAfter the high -end milk products, Telun Su, successively launched new products such as the Guanyi Milk and Youyi C of the Future Star Childrens Milk, Mengniu True Fruit, and the Guanyi Milk and Youyi C.Mengniu products have won the continuous recognition of consumers with excellent quality and continuous innovative categories, and have won many awards such as "the most consumer -loved goods" and "most trusted food brands".
At the 27th World Dairy Conference in 2007, Mengnius high -end product "Telun Su" won the "Product Development Award", achieving the "zero breakthrough" of Chinas gold medal in the history of the worlds dairy industry; at the 2010 World Food Quality Evaluation Conference, Mengnius "Breakfast Milk" and "Future Star" childrens milk was awarded the award. At the same time, "Future Star" also won the "Innovation Award" of the French SIAL International Food Exhibition; Mengniu "True Fruit Gragon" has gone through the cooperation media and SIAL Gold in 29 countries.The final selection of the global judges represents China to win the SIAL National Gold Award; at the 15th World Food Science and Technology Conference of the 2010 Food Science and Technology Conference, which is known as the "Olympic" in the food industry, Mengniu "Guan Yi Dai" is based on its high value -added technology contentAnd the healthy contribution to the social consumer group has won the "International Food Industry Award"; at the 28th World Dairy Conference in 2011, Mengnius "New Restaurant" won the "Dairy Innovation Award".
Mengniu advocates the concept of "quality with the future", the quality management model of the international leading enterprise in the international leading enterprises, sorting out various links in the industrial chain such as milk sources, production, and sales, and establishing the end of the "field to the dining table"From the quality management system, from raw materials to finished products to every link of distribution, record the archive throughout the process to ensure the safety of each pack of milk.
Mengniu regards public welfare as the relay of love and happiness, integrates social responsibility into the companys strategy and daily operations and management. In 15 years, it has continued to invest in environmental protection and education, which has accumulated nearly 1 billion yuan.
Mengniu pays attention to the "Finding the Most Beautiful Rural Teachers" activities in poor areas. In 2013, Mengniu Lianniu ’s social celebrities, media reporters and love partners were more than 500 people in more than 400 rural schools across the country.In 22 provinces in the country, 54 Mengniu partners participated in it, with accumulated donations of 3.27 million yuan.
Mengniu Changxun Sustainable Development Concert, in the construction of large ranch, through the construction of biogas power generation projects and organic fertilizer projects, it effectively solves the pollution of a large amount of excrement in dairy breeding, and has achieved good social and economic benefits.
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