Domestic large -scale sports national brands, integrating brand sports shoes/sports clothing/sports accessories design/R & D/production/sales in all -in -one large -scale national sporting goods enterprises.
Jordan Sports Co., Ltd. (hereinafter referred to as "Company") is mainly engaged in the development, production and sales of sports shoes, sportswear and sports accessories.Since the establishment of the company in 2000, after nearly 20 years of hard work and huge manpower, financial and material investment, it has developed into more than 5,000 brand stores, covering 31 provinces, municipalities, and autonomous regions across the country.4 billion yuan.
Since its establishment, the company has always adhered to the mission of "tailor -made for Chinese consumers", and is committed to building professional sports shoes and apparel brands with excellent performance, stylish appearance, and reliable quality in the minds of consumers.With strong talent advantages, technical advantages, and capital advantages, the company launched more than 1,200 new sports shoes and clothing products each year. The product covers professional sports series (including basketball, running, training, etc.) and sports life series.The company has sponsored the World Congress, National Games, Marathon and other important sports events at home and abroad for many years, and actively participated in social love public welfare activities. Through cooperation with the China Youth Development FoundationProvide opportunities for exercise and learning. In the past three years, the total tax tax has exceeded 1.5 billion yuan, and the cumulative donation to the society has reached 200 million yuan.
Since the establishment of the company, the company has adhered to creating Chinese national sports brands as its development goals, with integrity, collaboration, innovation, and sharing as the core values ??of the enterprise, and is committed to creating a healthier and better lifestyle for Chinese consumers.The company has more than 200 professional design and research and development teams. Based on the scientific movement, it has the trend of the times. It creates a unique and outstanding fashion sports product for everyone who loves sports.
The company adheres to the use of first -class materials and craftsmanship to ensure that each product has a well -selected material selection, fine workmanship, and excellent quality, which is favored and praised by consumers.
The company has long been committed to the construction and expansion of sales channels, and operates strictly standardized dealer management systems, standardized specialty store operation models and scientific outlet planning and layout, which has achieved the optimization and improvement of the brand marketing system.At present, Jordan Sports has established a large -scale marketing network in China. Brand specialty stores have covered 31 provinces, municipalities and autonomous regions across the country.
The company closely focuses on the product positioning and value trend of the Jordan brand, incorporating the hard work in sports competitions and transcending the spirit into the companys operating culture and product promotion. Through various ways, we will strengthen the combination with the sports industry and strengthen the brand image of professional competitive sports.Essence
On the morning of December 8, 2016, the Supreme Peoples Court announced the results of the retrial ruling of 10 trademarks. 7 of them ruled to reject the applicants retrial request, and the three rulings supported the applicants retrial request.At this point, in the 68 trademark cases of the Supreme Peoples Court of the Supreme Peoples Court, the applicants American citizen Michael Jordan has won 65 trademark cases.The result of this ruling is as follows:
1. Chinese "Jordan", Pinyin "qiaodan", and graphic "" and other series of trademarks are based on the "Trademark Law of the Peoples Republic of China", which hasRegistered trademark.
2. In October 2012, American citizen Michael Jordan controversial disputes on the 68 trademark registered by our company.The ruling or judgment was rejected and maintained our companys trademark registration.
3. In December 2015, the Supreme Peoples Court made a ruling of rejection of the 50 trademarks of the retrial applicants, which covered the application to maintain registration, covering the Chinese, Pinyin and graphic trademarks that our company mainly used.The 10 trademarks of the 10 trademarks of this ruling, including the three trademarks that support the retrial applicants, are all defensive trademarks for our company for less than 5 years and on other surrounding products.Influence.