Introduction to Neutrogena brand induction
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Neutrogena is the worlds famous health care product company-Johnson & Johnsons high-efficiency skin care brand.It has a series of skin care products such as fine Bai Huanci, light sunscreen, deep cleanliness, water live penetration, and condensation.It is a skin care suggestion. Consumers are more trustworthy and can bring health and beautiful improvements to the skin.
Neutrogena, headquartered in Los Angeles, California, opened a small professional cosmetics company -Natone in 1930 in 1930.NATONE only provided only the beauty salon cooperated by professional film and film factories in the early days. Since 1940, it has begun mass production and spreads on the general sales channel.
In 1954, Stolaroff discovered a distinctive transparent soap invented by Belgian chemist Ph.D. Edmondfromont in a business trip to Europe.This piece of soap is essentially different from the ordinary soap. It is very gentle and pure. It can easily wash the skin and does not stimulate the skin, especially the skin of acne, acne and acne.After cleaning this unique transparent cleansing soap for 11 minutes, the skin can restore its normal pH value.Stolaroff named this facial wash soap as Neutrogena and introduced it to the United States for sale.The name comes from Latin text: neutralis and genus, which means new life.The two texts are integrated: the meaning of creating natural effects.
In the late 1950s, advertising publicity of "precious soap from Belgium" began to appear frequently in magazines such as "Vogue" and "Newyorker".This soap with an average price of $ 1 (the average price of other soaps was 10 cents) was well rated at the time.With the growth of sales performance and the favor of celebrities such as Audreyhepburn, the brand image of "Luther" dedicated to the development of high -end products has become popular.In 1962, the "Lu Deqing" brand soap has become a companys image product, and the official name of the company has therefore changed from Natone to Neutrogenacorporation ("Lu Deqing").
Neutrogens cleansing soap has become a must -have for makeup and cleansing of many Hollywood stars, and has been recognized by dermatologists and experts.Neutrogenas new products have always adhered to the needs of dermatologists and the cutting -edge of skin care scientific research to ensure safety, mild, and effective skin care products.Neutrogenas good connection with dermatologists has won the high respect and trust of the public.
Lloydecotsen, the son -in -law of Stolaroff, was the president of Neutrogena in 1967.He began to integrate his knowledge of human and culture in the company.He injected higher medical professional technologies into this magical soap.Under the joint efforts of skin medical experts hired by Cotsen, the new soap was born.Neutrogena has since been married to dermatology and has maintained to this day.Neutrogena was later launched in 1973.
Neutrogenas good connection with dermatologists has won the high respect and trust of the public, and Neutrogena has since become popular in 85 countries around the world.In 1994, Johnson & Johnson incorporated Neutrogena into it. While obtaining more transnational corporate resources, Neutrogena still retains her original brand style Neutrogenaway.
In the 1970s, the Neutrogena brand products include: hand cream, soap of acne, moisturizing oil, moisturizing dew and other products.Since then, the product line has expanded at a magical speed. At present, Neutrogena has become one of the worlds largest personal care brands. The product series span skin care products, hair care products, mens products, makeup products and other 10 categories.
Recommended products suitable for skin.The core of Neutrogena has always been through.Neutrogena has won the international honor of Bestofbeauty. Its series of products have been sold in more than 50 countries and regions. In Hong Kong, it has become a well -known international skin care brand. Due to its excellent improvement, sales have risen!Especially its care for acne and body has reached its position as its position.
As the leader of the skin care industry, Neutrogena has been working hard to promote the health and beauty of consumers. Its skin care, hair care, body care and makeup series products have long been highly recommended by dermatologists and skin care experts.EssenceIn August 2004, Neutrogena officially entered the Chinese mainland market.