Jinli, a mans world.Starting in Hong Kong, he worked hard from the tie, and pursued it unremittingly for more than 30 years. Jinli Lai created a brand of Chinese taste men.As the first choice of a strong man in the 35-45-year-old society in China, Jinli comes from the beginning of its establishment. With the core concept of "classics and innovation", it is determined to become a unique brand in the "mens world".
Jinlilai tie, suit, shirt -the earliest most authoritative mens business first international brand in China.
Jinli Lai (China) Co., Ltd. was founded in 1990. The company owns: Jinli Lais formal costume, business leisure and Jinli Lai fashion leisure.
Jinli Lai series products (and business rights) include mens business formation, casual clothing, underwear, sweaters, leather goods, leather shoes, leather bags and jewelry, etc.
Development History
1968: Dr. Group President created Jinli business of production tie by family -style workshops.
1971: Jinlisai trademark registered in Hong Kong.In the same year, Jinlilai (Far East) Co., Ltd. was established to use its unique design and excellent quality, and through strong advertising, Jinli Lais products were very popular with customers.
1973: Start selling sales counters at local department stores.
1974: Jinlilai products gradually expanded from tie to high -quality and stylish leather goods and mens ornaments.
1981: Jinlilai Singapore Co., Ltd. is registered and established to coordinate the sales business of Jinlilai products in Singapore.
1984: Jinlilai products began to enter the Chinese market.
1987: Jinlilais product series adds shirts.
1990: Jinlilai (China) Co., Ltd. is registered and established to coordinate the domestic clothing and clothing business of the group.
1992: The Group officially listed on the Hong Kong Joint Exchange (share code: 533).
1993: The group purchased the center of Shatian Jinshailai Group, and the Hong Kong headquarters immediately moved to the property.
2007: The first GOLDLIONACCESSORIES in Hong Kong opened at Tuskong, injecting the "fresh? Fashion" image into the brand.
In 2009, on the 60th anniversary of the founding of the New China, Jinli Lai launched the 60th anniversary of the limited edition tie- "China Red".
In 2010, Jinlilai suit shirt has been listed in the top ten best -selling brands of similar products in the country in the country for 10 consecutive years.Jinli Lai Tie has also listed the best -selling brands in similar products in the country for 15 consecutive years.Under the guidance of market segmentation and the concept of focus sales, Jinli Lai Jinbiao Store came into being.