In 1997, the winter in Shanghai was extremely cold.When most people are relying on several sets of woolen sweaters to barely have the cold winter, a heavyweight invention of the Antarctic people brings the gospel to everyone.The advent of the Antarctic "keeping warm underwear" relies on its thinner, warmer, and more comfortable functionality, sweeping the bloated winter, quickly sweeping throughout the country, becoming a set of winter necessities.The phrase "Antarctic people are not afraid of cold" are even more well -known. It spreads throughout the north and south of the motherland. The Memorecool ("" cotton pants "in Shanghai people) became the warmest memory of countless post -70s and post -80s.
In the years after birth, with the strong capital and production and marketing strength, the Antarctic people signed the famous first -tier movie stars Liu Dehua, Ge You, Xu Fan and other endorsements.The sales network has established the dominant position in the warm underwear industry, and won many national awards in one fell swoop, including Chinas well -known trademarks, Chinese famous brands, and national inspection products. The brand awareness covers the country.The followers followed up, and the Chinese underwear industry was born.
After 18 years of growth and transformation, the Antarctic people have successfully transformed Internet companies to create the NGTT community business model of Antarctic people.In the 55 major categories of the 9 major categories, they achieved outstanding results, and signed a national good daughter -in -law Hai Qing to jointly bring the "all category consumer goods kingdom" to the Chinese people.
On the road to the transformation of the kingdom of consumer goods in the entire category, the Antarctica people led the industry to create emerging departments such as product research institutes, user experience centers, and the operation and maintenance promotion department.More than a hundred people will track the whole process from various aspects such as product design, packaging, and marketing to create an extremely extraordinary user experience for "products that make users scream" as the only purpose.In the future, the Antarctic people will also sign the famous domestic and foreign clothing and product designers to inject more youthful vitality into the Antarctic product line.
Antarctic people sell hundreds of millions of pieces/set of products each year, providing a comfortable and high -quality daily life for millions of households.In the Double Eleven of 2014, the Antarctic people achieved sales results of 180 million yuan in a single day.In December of the same year, the first place in the three industries of underwear, bedding, and childrens clothing on the Tmall platform.