Lego Group is now the fourth largest toy manufacturer in the world.It is a family business and has more than 5,000 employees around the world.About 150 designers from 18 countries have designed different components for all Lego series.These series are sold to more than 130 countries.
But at the beginning, the company was just a small family business.It was founded in 1932 and was founded by Ole Kirk Christiansen in Bilong, Denmark.Chris Qinsen makes wooden equipment, including escalators and toys.His company has been making wooden toys until a fire burned in 1960 to destroy his wooden toy warehouse.In 1934, he named the company "Lego" (Lego ", which was the abbreviation of Denmark" Leg Godt ", which means" fun ".
Lego began to make plastic toys in 1947, and was the first company in Denmark to use plastic injection molding machines.By 1951, plastic toys accounted for half of the companys export toys.The company continued to improve design between 1949 and 1958, but since 1958, the basic blocks have remained unchanged.
At present, Lego bricks are popular all over the world, occupying a market in more than 130 countries.It is estimated that more than 300 million children with Lego building blocks.The average annual player is 5 billion hours. Dont look at Lego a huge success in the market, but they have not relaxed.Todays world is the world of PCs. Real toys can no longer satisfy childrens fantasy and curiosity, and the virtual space in the computer can fully accommodate childrens imagination.To this end, in addition to maintaining a giant position in toy manufacturing, Lego also strives to develop in the direction of computer games, and their subject matter is still their best toy building blocks.Regardless of men, women, and children, Legos game series can be suitable for them, and they must also find the experience that they have experienced or not experienced in it.