brand introduction --
Pearl River brand introduction
Guangzhou Zhujiang Piano Group Co., Ltd., well -known brand, well -known piano brand, high -tech enterprise, large domestic piano manufacturers, comprehensive instrument manufacturing companies that integrate piano, digital instruments, and music culture and education.
Guangzhou Pearl River Piano Group Co., Ltd. (hereinafter referred to as "Pearl River Piano Group") was established in 1956. It is a comprehensive instrument manufacturing company that integrates piano, digital instruments, and music culture and education.The first domestic instrument company to be listed has further developed into high -tech and cultural industries.By 2013, there were about 1.75 million piano production and sales of more than 180 countries and regions around the world. The domestic market share of more than 35%and the global market share of more than 25%.EssenceAt present, the Pearl River Piano Group is the worlds largest piano manufacturer, the most international competitive Chinese instrument leading enterprise, and the most influential national brand.The company has the worlds largest piano wood processing base and the most advanced wood processing equipment. It has taken the lead in passing the ISO9001 and ISO10012 and other international standard management system certifications in the country. It is the only "high -new technology center" in Chinese musical instruments.Technology enterprise "is the leader of domestic piano manufacturing technology. It is the national and industry standards, piano manufacturing skills standards and training textbooks for piano products and components.It is a national cultural export key enterprise, "National Enterprise of Quality Management", "National AAAA Standardized Good Behavior Enterprise", and 16 in the countrys first batch of "Chinese Enterprises with international competitiveness in international competitiveness", "National Cultural Industry Demonstration""Base" is the only ethnic independent brand enterprise in the Chinese musical instrument industry won the National Quality and Effective Enterprise of the National Quality Award and the Guangdong Provincial Government Quality Award. It is the only ethnic independent brand company that has won the honor of the International Music Products Association Milestones Award.The Pearl River Piano Group has four independent brands: Pearl River, Litmille, Caesarburg, and Jingzhu.Among them, Zhujiang brand piano is the earliest instrument brand that has won the "China Famous Brand Products" and was rated as "focusing on export brands that cultivate" by the Ministry of Commerce. It is the first Chinese musical instrument brand for customers.The professional high-end piano launched at the end of 2007, filling the gap of professional high-end piano ethnic brands, was included in the "2008-2009 National Key New Product Plan", and won the "China Light Industry Federation of Science and Technology Progress Award for the second prize.Award, the performance indicators of the product have reached the quality level of high -end piano technology in Europe.Liu Shikun and other domestic and foreign piano masters believe that the quality and technical level of the nine -foot concert of Caesarburg is close to the worlds top piano brands.In July 2011, in the Golden Hall of Vienna, the KA series and KD series piano in Caesarburg played the strongest sound in the international highest -end music hall.The Pearl River Piano Art Troupe is affiliated with Guangzhou Zhujiang Piano Group Co., Ltd. has a choir and orchestra.The Pearl River Piano Art Troupe aims to promote corporate culture, enhance corporate image, and enhance the core competitiveness of the enterprise, and actively participate in provincial and municipal large -scale literary performances, competitions and etiquette, receptions, and publicity activities., To enrich the cultural life of the employees, promote the construction of the spiritual civilization of the enterprise, and play a positive role in promoting.The Pearl River Piano Art Troupe has won the Gold Award of the National Workers Chorus Competition; the Gold Award of the Song of the Workers of Guangdong;The corporate culture of the Pearl River Piano Group has been highly recognized by all sectors of the society. The Group has won a number of awards such as the Guangzhou Civilized Unit Model of the Civilized Unit in Guangdong Province, the Star of Guangzhou Corporate Culture, and the 30th Weekly Enterprise Culture Construction Award of Guangzhou.The public welfare undertakings Pearl River Piano Group adheres to the corporate purpose of "taken in society, for society, and Pearl River Piano will always serve the whole society" and consciously fulfill corporate citizen responsibilities. In recent yearsSocial welfare undertakings such as funds, support for universities and various types of musical instruments have reached more than 50 million yuan.1. The Pearl River Piano Group hosted the "National Youth Piano Competition" in 1983 to create a piano competition for domestic enterprises.At that time, the award -winning students had become Shunyan in the piano industry today, and the Pearl River Piano Group attached importance to the harmonious construction of the society and supported folk and amateur competition activities such as the South Cantonese Song King.The Basic Skills Competition of Music Education College Students "becomes a famous brand event of the Ministry of Education 4. The Pearl River Piano Group has always participated in the" Golden Bell Award "event of the highest award of Chinese music.The Pearl River Caesarburg was designated by the 6th Chinese Music "Golden Bell Award" as the competition piano 5. At the "1997 concert" organized by the Guangzhou Municipal Party Committee and other departments, the Pearl River Piano Group provided 97 Pearl River Piano to participatePerformance 6. The Pearl River Piano Group donated more than 1 million yuan to support Sichuan Wenchuan disaster relief and reconstruction homeland.The picture shows the deputy governor of Guangdong Province Lei Yulan accepting donations on behalf of the disaster area at the donation ceremony