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Nivea Nivea brand introduction

Nivea Nivea brand introduction

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Global skin care expert Nivea provides professional skin health knowledge for women, and has become a skin care brand that is close and accompanied by women.
Nivea, a skin care brand from Germany, is owned by Beiersdorfag (BDF).The company was founded in Hamburg, Germany in 1882. It is committed to developing, producing, and selling high -quality skin care products, wounds and tape brand products.
Niveas history began to discover Eucerit in breakthroughs. The first oil -pack water emulsifier was found. This discovery made it possible for the first time to manufacture this type of stable emulsion.In 1911, Oskartroplowitz, the owner of Beiersdorf, was closely cooperated with chemist Isaac and dermatologist Paulunna to develop moisturizing dew on the basis of the lotion.In December 1911, the worlds first long -acting skin moisturizing appeared.It is derived from the white Latin Nivuus. Troplowitz named the moisturizing cream Nivea, Nivea.The first hearing design has rich artistic imagination, reflecting the style of the times, and also in line with peoples mainstream ideas for women -delicate, fragrant, and soft.
By the 1930s, Nivea strengthened its concept as an outdoor entertainment skin cream. Beiersdorf launched a special black cream, and soon this kind of skin -care and black -drying product was approved.With Niveas weather calendar, Beiersdorf provides consumers with weather conditions within two weeks.These weather forecasting in the form of charts represents the trend of weather. It is popular with the public and helps Nivea. It is the concept of skin care creams that are suitable for all seasons.
Today, more than 100 doctors are developing natural and efficient products in the PGU Research Center, the most authoritative skin and medical research center in the world, the PGU Research Center, which has made Nivea the worlds largest.Skin care products brand.Its brand image- "Nivea can give the skin the most gentle care" has become popular.
Niveas history in China can be traced back to 1930.At that time, Lan listening to NIVEA (NIVEA) moisturizing cream (when the translation was "Energy Victoria") entered the Chinese market, spreading in Shanghai, Tianjin, Beijing, Hankou, and Guangzhous major pharmacies and department stores.Applicable skin care products enjoy a high reputation, so as to win a large number of loyal consumers.In the 1980s, when China was reopening to the outside world, Nivea became the first international skin care brand to return to China.