Chinese people often call it "back to the back" and began in Italy in 1916. The international sports and leisure clothing brands are positioned as a vibrant young fashion person at the age of 18-35.
Kappa is the Italian sports and leisure clothing company established in Turin in northwestern Italy in 1916.It was a small company called M.C.T..The companys full name "Societa Anonima Calzificio Torinese".In 1993, Kappa Kappa was acquired by a consortium called Basic Properties, and received a strong financial support for fashion brand Benetton, making Kappa more strong, and has become a private sports product group in Europe.On February 9, 1999, KAPPA took a higher level, and the popularity of the world teams Italian National Football Team has greatly increased the reputation of Kappa.
In 1969, a pair of male and female models sat down to rest during the work, and the photographer accidentally caught the picture, which gave birth to this world -renowned brand logo.This romantic character label has been in use so far, becoming a visual symbol that is popular in the world.Kappa is the 10th word of Greek writer.Kappas logo pronunciation is Omini (Gemini).The reason why men and women sit back on their backs is because Kappa believes that men and women can share the fun of sports together.And men and women should support each other to achieve their goals regardless of whether they are inside or outside the field.
China Trends (Group) Co., Ltd., Hong Kong Joint Trading Shares Listing Number: 3818, together with its subsidiary "Ben Group") as an international sports clothing brand company.The Group is mainly engaged in design, development, marketing and distribution brand sports clothing.Since May 30, 2006, Chinas trend is the owner of all rights and interests of the KAPPA brand in China and Macau.
The Group took another important step in April 2008. It acquired Phenix, which has the KAPPA brand and Phenix brand in Japan, and opened a new chapter in Chinas multi -brand strategy.China will have a rich regional brand portfolio, expand the product types of the Group, open up and develop Chinas skiing and outdoor sportswear market opportunities.The existing R & D technology and capabilities provide a solid platform for the long -term development of Kappa and other brands in the Chinese market.
Brand Positioning
KAPPAs brand positioning is sports, fashion, sexy, and taste. The target consumers are people aged 18 to 35, life and clothes are full of vitality, youth and fashion.
Kappa was born in Italy at the end of the 1950s and gradually developed into European sports and casual clothing brands in the 1960s and 1970s.Kappa is marked with two men and women sitting back on the back, representing movement, youth and enthusiastic lifestyle.
In early 2002, China moved to China, full of blue romance and passion, which was full of Mediterranean, and passed the new sports fashion concepts to Chinese consumers.Since May 2006, China has the ownership of KAPPA in the mainland of China and Macau, independent product research and development, marketing, sales organizations, and pipeline strategies.