Shu Hua has always adhered to market -oriented, targeting user needs, and comprehensively tailoring users to provide the best solution.At present, there are more than 400 varieties of product development, including: suitable for the aerobic equipment, strength equipment, and comprehensive trainers configured by large, medium and small professional fitness clubs.There are nearly 100 treadmills, fitness cars, massage chairs, etc. It is suitable for more than 100 models of national fitness engineering such as parks, squares, and communities.At the same time, Shu Hua has also established a complete and standardized management system and after -sales service system.The major cities across the country have spread more than 10,000 sales outlets in Shuhua, and are equipped with dense service outlets. They have experienced installation and maintenance personnel, and provide users with efficient, professional and personalized services to users in a timely and efficient manner.
In 2005, the company hired an image spokesperson in the industry, invited the "diving prince" Tian Liang to join, as a spokesperson for the Shuhua brand image, and started to launch the brand strategy.After nearly five years of refinement, the popularity and reputation of the Shuhua brand have steadily improved, and the market appeal is increasing, so as to play an increasing role in promoting the fitness cause of the whole people! In the same year, Shuhuas smart treadmill relied on its strong comprehensive strength.And product advantages, successfully passed the China Famous Brand Strategic Promotion Committee for review, and won the title of "China Famous Brand" product; in 2006, the State Inspection and Quarantine Administration awarded the honorary title of "National Inspection Product" of Shuhua Smart Treadmill; in 2007, the State Administration for Industry and Commerce Administration AdministrationIt is determined that Shuhuas smart treadmill is "China Famous Trademark."In the same year, Shuhuas products were designated as physical training fitness equipment by the Chinese National Badminton Team.In 2008, the top ten companies recommended by the State General Administration of Sports; in 2009, Shu Hua was selected by the Chinese Culture and Education and Sports Products Association as the top 20 companies in the national fitness equipment industry; in 2010, the China Culture and Education and Sports Association awarded Shuhua "Chinese Sports ProductsTwenty -twentieth title.
In the marketing model, Shuhua has achieved full coverage except Tibet and all provinces outside Taiwan. The terminal monopoly system is divided into 4 major systems, stores, shopping malls, and home furnishings, with a total of more than 1,000.Fist products are the Shuhua smart treadmill series and Shuhua power series, especially Shuhuas 5167D home multi -function models promoted nationwide and 5198 luxury home treadmills that CCTV mainly pushed.The market trend of treadmills.
With the advancement of Shu Huas new five -year brand development strategy, in 2011, Shuhua invited film and television superstar Chen Daoming as a spokesperson for the brand image of Shuhua Outakus massage chair.It is the first step for Shu Hua to launch a new ten -year brand strategy. The new brand strategy will pay more attention to brand value and consumer interactive experience.Shu Hua will show the brand spirit of perfecting and aggressiveness, and shape the leading brand image that leads the new generation of healthy lifestyles in China.At the same time, the company has punching in major media across the country, and has carried out comprehensive brand promotion and advertising in various forms such as television, plane, text, and networks.Not only that, the new category of Shuhua Outuka massage chair will be listed on the board, which will be complementary with the original outlets. In terms of product categories, a new pattern of "combining dynamic movement" with Shuhua runner and other fitness equipment will be formed.
Shuhuas market competition advantage lies in:
1. Good quality management system to support brand quality;
2. High -quality production technology and assembly lines to ensure that the quality of the product stands at the forefront of the industry;
3. R ??& D system that keeps pace with the times, grasp market pulse, adapt to customer needs, and lead consumer fashion;
4. The most complete product line in the industry, complete comprehensive strength, and leading the show;
5. Comprehensive customer service system, extend to pre -sale, during sale, after -sales service, nationwide guarantee, enjoying Shuhuas professional guidance and warm service for life;
6. Professional brand operation, unified systemization, standardized operation specifications, and leading operating philosophy have kept Shu Hua at the forefront of industry brands;
7. Online stores cover the most complete industry, allowing customers to contact Shu Hua in a timely manner, and get the most convenient services and enjoyment.