Born in the United States in 1946, the famous washing brand under Procter & Gamble, entered China in 1995 to launch the daily washing and de -sterilization series laundry powder
Tide is a well -known washing brand of Global P & G, born in the United States in 1946.Due to the birth of tide, it ended the era of soap washing in human history for more than 2,000 years.Fame.
Based on the local market, create brand value.Tide entered China in 1995 and began its strategic development.For more than ten years, the tide has been constantly being new, providing Chinese consumers with efficient washing products, and improving peoples quality of life.From 2002 to 2007, Tide launched a triple -effect laundry powder series in the Chinese market, tide net white -de -staining laundry powder series, 360 -degree all -around laundry powder, and the recently listed Tide of the Tide of Schugo Skinpink.Tide products also include tide -laundry soap in large families to meet the widespread needs of consumers.
Speed ??up the power of research and development and adhere to brand innovation.Adhering to the brand spirit of being close to consumers and the courage to innovate, Tide has always put consumer -core R & D in the business development.Procter & Gamble Beijing Technology Center has more than 100 doctoral and master researchers specializing in washing technology. They are closely collaborated with 17 technology centers in other parts of the world, and they are in China and the worlds higher education institutions, research institutions and some raw material manufacturers.Washing high -tech project research and cooperation, establish a full understanding of raw materials and fabric organizations, to be widely used in the development of washing technology.When entering the Chinese market, it took a long time to conduct market research.In order to grasp Chinas water quality, family living conditions and washing conditions, researchers in P & G washing technology sometimes lived with ordinary peoples families for several months to observe their real life and washing needs.In China, one product innovation or upgrade is launched every 14 months.The research and development of each new product must be used for a large number of consumers. Therefore, thousands of consumers participating in the test, and the clothes cleaned in the trial process usually exceed 200,000 pieces.Even in laboratory research, the clothing it uses is the clothing collected from consumers homes.The R & D team uses experimental equipment to analyze the composition of stains, while simulating the actual washing conditions in consumers homes for research and testing.There are as many as 10,000 shirts and socks for laboratory tests every year.It is such a deep and rigorous research that ensures that each product launched by Tide has excellent quality.
Tide brands have a history of more than 60 years.For more than 60 years of storms, tide will continue to work hard to improve peoples lives and provide warm and clean quality of life.