In 1994, for the first time at the door of a shoe -making workshop in Jinjiang, Fujian, the logo of Anta was hung. After more than ten years of development, Anta Sports Products Co., Ltd. has now become one of the largest comprehensive sports product brands in China, andIt was successfully listed in Hong Kong in 2007.Mr. Ding Shizhong, chairman and CEO of Anta Sports Products Co., Ltd., was named the 17th China Top Ten Outstanding Youth for his special contribution to Chinese sports and was elected as the representative of the 11th National Peoples Congress.
Since its establishment, Anta has always insisted on entrepreneurship and entrepreneurship, practical, and created a century -old brand operating policy. After years of development, sales performance has ranked among the forefront of the country.At all times, grasping the development of Chinese sports goods, promoting the popularization and promotion of national fitness, and the prosperity of Chinese sports competition is the influence of the spirit of Anta brand.
Anta is a practitioner of sports goods sales.Anta collection of Chinese brand -name products and Chinese quality inspection products are honored. The comprehensive share of the sports shoes market is ranked first among similar products in the country for seven consecutive years.The product scope covers clothing, shoes and accessories, and launched the childrens sports products series and fashion shoes in 2008.Anta has a wide range of marketing networks in China, covering 31 provinces, municipalities, and autonomous regions, including first, second, third, and fourth -tier cities. So far, it has more than 8,000 Anta brand franchise stores.Overseas, Anta products have entered Serbia, Hungary, Singapore, the Philippines in Southeast Asia, the Philippines, Kuwait in the Middle East, Paraguay and Peru in South America.
Anta supports the development of Chinas sports.The reputation of the Chinese league engine not only reflects the close connection between Anta and Chinese sports, but also reflects Antas contribution to the development of professional sports in China.Anta benefited from the rapid development of Chinese sports. At the same time, Anta also vigorously supported the development of Chinas sports industry.Become a partner of the Chinese Olympic Committee, let Anta have the opportunity to stand on the stage of the world to show the strength and culture of Chinese sports brands, so that Anta has more mission and national honor.
From NBA players Garnett, Scola to CBA players Zhou Peng and Liu Xiaoyu; from the five national teams of the water to the four national teams of the ice and snow; from the Olympic champion Wang Hao to the unknown little athletes.While building its own sports resource pyramid, Anta also uses his own way to help and promote the development of athletes and the construction of national teams.
Anta is a pioneer of Chinese Sports Science.In 2005, Anta took the lead in setting up the first sports science laboratory in the sports product industry in China. It is committed to the research of sports science, which aims to improve the performance of Chinese athletes and promote the development of Chinese sports.In November 2009, the Anta Technology Center was awarded the State Correction Enterprise Technology Center. It is currently the first and only enterprise in the domestic sports goods industry.Anta is 123 professional teams and 3335 people each year. It offers more than 428 models, covering 37 sizes, a total of 250,000 pieces/double products.The establishment of the Anta Sports Science Laboratory has once again proved that only unremitting creation and innovation can make the brand enter the road of sustainable development. This is the proud creative strength of Anta.
Anta has been committed to the development of social charity for many years.On May 14, 2008, after the 5.12 earthquake in Sichuan, Anta donated and donated 10 million yuan to the disaster area for the first time. Over the years, Anta also committed public welfare by activities such as Anta Star 100 Public Welfare Program.In December 2008, Anta was awarded the supreme honor of the Chinese Charity Award by the Ministry of Civil Affairs of China.