Junle Bao Junlebao brand introduction
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Shijiazhuang Junlebao Dairy Co., Ltd. was established in 1995. It is the largest dairy processing enterprise in Hebei Province. It is a national key company in agricultural industrialization, national high -tech enterprises, and national dairy research and development technology points.The company currently has 5,800 employees and has ten production plants in Shijiazhuang, Baoding and other places. It mainly operates more than 50 items such as yogurt, low -temperature lactic acid bacteria beverages, pure milk, color milk, milk beverage, milk powder, etc.In 2013, the sales revenue was 3.6 billion yuan, and the sales growth rate was more than doubled than the industry average, and the tax paid was 230 million yuan.The market share of low -temperature yogurt and lactic acid bacteria beverage ranks fourth in the country.
Junlebao has a complete quality management system.The company has passed the IS09001 quality management system, IS014001 environmental management system certification, and ISO22000 food safety certification system and integrity system certification.The "electronic traceability system of dairy production enterprises" independently developed has initially realized the two -way traceability function from raw materials to finished products, from finished products to raw materials.The Yongsheng high -end yogurt production line with nearly 300 million yuan has realized the automation and procedural control of the entire process from the entire process such as milk collection, sterilization, fermentation, irrigation, and CIP cleaning.Environmental sanitation and product quality, process technology is a leading position in China.
Junlebao regards milk source management as the first process of production.The company cooperates with more than 300 pastures and breeding communities. The proportion of large -scale breeding and mechanized milking is 100%.The full supervision of inspection and other implementation process allows the quality of fresh milk to be reliable.
The company attaches great importance to technological innovation.Junlebao Dairys annual R & D investment accounts for more than 5 % of sales.Junlebao Dairy Technology Center has successively completed more than 150 innovation projects.He first developed a series of health products such as red dates, sea buckthorn yogurt, and created the precedent of domestic health yogurt; the development of the first domestic functional active lactic acid bacteria beverage- "daily live bacteria"; the independently developed "cheese manor" European -style yogurt is the European -style yogurt is the European -style yogurt. The first fresh cheese products developed by my country and the two products, which are independently developed, were awarded the "Best Special Award" at the SIALCHINA International Food and Beverage Exhibition, which are known as the "Oscar" in the food industry.
As a key leading enterprise of national and provincial agricultural industrialization, Junlebao not only pursues the development of the enterprise itself, but also pays attention to the coordinated development of the upstream and downstream industries.The development of the industry has formed a virtuous cycle of agriculture and animal husbandry breeding. More than 100,000 farmers increase their income and become rich, which has produced significant economic and social benefits.In particular, it has established long -term, stable and win -win cooperation relationships with the majority of dairy farmers.
Facing the future, Junlebao will increase the proportion of high -end products, enter the field of infant milk powder, and enhance corporate profitability.Strengthen brand building and create a professional dairy brand image that is nutritious and healthy.Strengthen the in -depth management of milk sources, ensure the quality and safety of raw milk, maintain the leading position of the national low -temperature fermented dairy industry, and become "the leader of Chinese nutrition and healthy dairy products."