"Love" is a national maternity and infant supplies brand for small and medium -sized investors. It began in 1999.The company has developed from the initial DM directory direct investment model to this day. "Early education, photography, naming, swimming, playground, value -added services, postpartum care+one -stop maternal and baby shopping chain store" is integrated.Leading the development of the Chinese mother and baby industry with unique advantages, there are now nearly a thousand chain stores, and the business is spread all over the provinces and cities across the country.The products sold include milk powder, bed chairs, childrens cars, toys, clothing, health products, feeding utensils, auxiliary food, urine pads, washing, supplies, book and audiovisual, mothers products, hundreds of agent brands, hundreds of agent brands,More than tens of thousands of items ensure that the partners operate in the later period.
Brand Concept
A. Brand core: Focus on maternal and infants, pragmatic innovation.
Focus on maternal and infants: All energy is used in the mother and baby industry, and concentrates to build [love dear] into the leading brand of the Chinese boutique mother and baby life museum;
Practical and innovation: Love procedure for many years, to avoid exaggeration and effectiveness, and become the leader in the field of maternal and infant life museums. In order to further expand market channels, innovate products, innovative systems, and innovative operation management models, open [love dear] newera!
B. Brand style: happy and free, fashionable and healthy.
Happy and freedom: It is mainly reflected in the VI system and star service of loved ones.Blue gives people a sense of freedom, lightness, and security. The delicate service makes people feel like spring breeze, comfortable body and mind, and pleasant shopping;
Fashion Health: It is mainly reflected in the store layout and series of brand products.Regardless of the size, the store is rich in fashion, coupled with a variety of brand products, and the exotic display, adding a sense of fashion.Each product in the store is derived from brand manufacturers, and at the same time, it is strictly tested by 23 internal companies. Health is absolutely guaranteed!
C. Service concept: Care with heart and serve with your heart.
Care: It is mainly reflected in three aspects.On the one hand, it is caring employees, on the other hand, to care for consumers, and the last one is to care for partners.Fu Zhizhen, gain trust;
Serving service: It is mainly reflected in two aspects.On the one hand, serving consumers, on the other hand, service partners.Give your heart, and your career is evergreen.
D. The concept of quality: excellence, so as to be pure.
Benefits: Mainly refer to the standards of product technology and selection of brands.The self -produced products strive to achieve perfection through the detailed standard process. The brand products purchased are strictly selected through their own green and safe procurement standards, and strive to meet the requirements of low -carbon environmental protection and rich nutrition;
To pure to true: is the standard of product raw materials.The products sold by Ai Qin are carefully selected. Whether it is from the products raw materials, the production and packaging materials, it meets or even exceeds the relevant national standards.Love relatives only sell the purest and most productive and sincere maternal and infant supplies.
E. Brand personality: light and comfortable, happy and fashionable.
Capital and comfortable: From the design of the logo, store, shelves, showcases, from the employees service personality, from the aspect of the humanized measures of the management system, all reflect the [love dear] and the brisk and comfortable shopping experience.Items
Happy and fashion: Happy employees extend the connotation of happy service, sublimate with happy brand personality, infect consumers at the same time, and make them a happy member, add [love dear] to happy atmosphere.
F. Brand spirit: unity and hard work, pioneering.
Unity and hard work: Each employee of love is the constituent of its brand. The essence of the spirit of employees is the spirit of the brand. Over the years, all employees of love relatives have the excellent tradition of unity and hard work.The spiritual core of the loving brand;
Pioneering and progressive: In the past 6 years, love relatives have been from scratch, from a store to hundreds of stores, from Beijing to the whole country. These are the reflection of pioneering and aggressive. They are all the drivers of the natural spirit of the love brand.