Domestic sportswear equipment well -known brands, integrating R & D/production/sales, and a large clothing group specializing in sports shoes/sportswear/sports equipment.
Hongxing Erk (Xiamen) Industrial Co., Ltd. was established in June 2000. It is headquartered in the International Garden City — Xiamen. After years of incentives, it has developed into large -scale clothing companies that integrate R & D, production, sales, and nearly 30,000 employees.The company has more than 7,000 stores around the world, and its products are marketing in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions. It has a trademark exclusive right in more than 100 countries around the world, and the brand value exceeds 25.715 billion.
Hongxing Erk focuses on transmitting sunny lifestyles to young people in every corner of the world through various forms, encouraging them to maintain a positive and optimistic attitude at all times, laugh at life, show their own passion, happiness, and vitality, inspire infinite infinite infiniteCreativeness, imagination and positive energy.Differentiated communication methods, unique marketing methods, have increased Hongxingrks competitiveness in the international market.
In terms of product design, Hongxingrk brings together the wisdom of the front -line designer of the global fashion capital, deeply digs out the inner needs of consumers, and continuously creates new fashion and versatile products that meet the taste of young people.Since 2012, star products such as micro -collar T, down jackets, and micro -running shoe have been launched to integrate with the cultural forms and micro -innovation of classic products, so that the rich fashion design and popular culture interact with each other.
Hongxing Erk pursues the talent strategy of "moral talents and grows together, and grows together", and has established cooperation with higher education institutions to provide employees with learning and re -education opportunities.The system of education and training and the promotion channel of employees has promoted the common growth of employees and enterprises, and enhanced employees sense of belonging.
In the development of the enterprise, Hongxingrke always shouldered the sacred mission of corporate citizens, actively giving back to the society, and supporting environmental protection and education public welfare undertakings.Over the years, the company has not only participated in public welfare charities through the Chinese Red Cross and Charity Federation, but also set up Hongxingrk Education Development Fund to actively support local education.
"Hongye Gao Fei, thousands of miles, wings have already been in place, and they are all over the world." Adhering to the business philosophy of "down -to -earth, interpretation of extraordinary", Hongxing Erk is through high -quality products and services, so that everyone in the world can enjoy high -quality life brought by high -quality life.Joy and satisfaction, further enrich peoples material life and spiritual world, and allow society to develop in a better and harmonious direction.This is not only the obligation that we should assume as a national enterprise, but also the mission we should shoulder in the process of the goal of "creating excellent sports brands".