Dove DOVE brand introduction
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Doffen, who has been engaged in the beauty industry for nearly 50 years, is a world -renowned female brand and one of the United Lea Huas high -quality brands.For more than 40 years, Dove has been advertising with real people.Just like Doves English name DOVE, this is a name that symbolizes hope, happiness, peace, and all positive things.
brand history
In 1957, Dove beauty appeared in the US market.It promises to women,
They do not make their skin dry like ordinary soap, and it is indeed the same (it feels like a shower gel very mild).As a result, the DOVE brand and users have begun to establish a very trustworthy relationship.
In 1979, an independent clinical study showed that the mildness of DOVE fragrant pieces was higher than that of 17 major soaps.Therefore, the dermatologist highly recommended that the newspaper articles scrambled to report, and friends told each other.A year later, Dove started its formal medical project in the United States.
In 1999, Doffen began its global promotion and came to China in 2002.Now, Dove has become the worlds first cleaning brand, selling in more than 80 countries around the world, with annual sales of more than 2.5 billion euros.DOVE Dove brought consumers a true and credible commitment with its "simple and true beauty concept", and has always maintained this promise.
Dove has become the worlds first cleaning brand, selling in more than 80 countries around the world, with annual sales of more than 2.5 billion euros.DOVE Dove brought consumers a true and credible commitment with its "simple and true beauty concept", and has always maintained this promise.Doffen believes that the definition of beauty should not be limited to narrow standards. Each woman is a special existence full of personality. Real beauty exists in different shapes, figures, age, and skin toneOne action has been continuously committed to stimulating the potential of womens deep beauty, enjoying care, petting the process of being in love, and making beauty truly present.
In 2008, Unilever joined hands with Hunan Satellite TV to implant multiple brand advertisements in Hunan Satellite TVs self -made inspirational comedy "Ugly Woman Invincible" plot, so that they had landed on the Chinese market and broke into Chinese consumers.One of them.