Yierkang Co., Ltd., Chinas leading shoe brand company.Founded in 1995, it was promoted to a regional name enterprise in 1999. In 2001, it was established into an enterprise group. In 2011, the joint -stock system was completed.Headquartered in Zheutian, it has three wholly -owned subsidiaries of Fujian Yilkang Sports Products Co., Ltd., Yierkang Shoes (Shanghai) Co., Ltd., and Yierkang Guangdong Leather Products Co., Ltd.
The research and development, production and sales of leather shoes, casual clothing and supporting products of the companys main camp is a well -known leather shoes brand enterprise in Zhejiang Province, a large province of leather shoes, and is a key backbone enterprise in the Chinese leather industry.Enterprises adhere to the business philosophy of quality and marketing, scientific and technological enterprises, use intellectual property as the core competitiveness of the enterprise, and actively promote research and development and scientific and technological innovation. They have 1 provincial enterprise technology center and more than 70 technology patents.
Enterprises adhere to the brands road, implement a brand -name strategy, implement the monopoly chain, and divide the country into more than 30 sales areas with nearly 4,000 sales outlets.Do a good job in beautifying peoples lives and to run a good company Fuze. It is the unremitting pursuit and unwavering belief of the Yierkang people.
Brand interpretation:
Meaning: Wishes, thoughts, and will.The willingness of the Yierkang brand is for our market, our customers, for our employees, and our society.It reflects the values ??of people -oriented, human -oriented.
Er: The old saying is you.You mean here, our customers, employees and you have the relationship with me.It reflects the affinity attitude of the Yierkang brand, just like the Yierkang brand has affinity products, affinity prices, and affinity market relationships.
Kang: It is your health advocated by Yierkang, intended to be your Kangle, to your Coron, and your Kangtai reflects an atmosphere.For customers, Yierkang offers a healthy and comfortable consumer experience; for employees, Yierkang provides a positive and happy working environment.So this atmosphere is a kind of harmony.
In summary, Yierkangs brand philosophy is "human beings, affinity, harmony", and this is also the spirit of Yierkang.Here, people are from the perspective of an individual, passing by a kind of values; affinity is from the perspective of a group and team, creating an atmosphere; harmony is from the perspective of society and even nature, which reflects reflectingIt is the realm of the brand.