Decathlon comes from France. It is the worlds largest retailer in the world. Founded by Michelle Rellerk in 1976, the first store was opened in the small village near Lille, France.In 2003, Decathlon entered China, and currently (2013.2) has spread to nearly 60 shopping malls in 25 cities across the country.In addition to the operation of chain sports supplies, Decathlons parent company Oaknan Group provides them with support for the sports chain of sports, provides rich its own brand product lines, and is divided into 20 different name brands according to the different sports categories.For beginners and professional movers, Decathlon can provide sportswear, equipment, and various creative sports products. The control model controlled by the entire industry chain makes its products highly cost -effective.
As a retailer, the concept of Decathlon is to gather all the sports products.It covers 20 passionate sports brands, 65 sports, and more than 35,000 products for consumer choices.Malls will often organize sports performances, introduction and other activities, so that all customers have the opportunity to understand, try and enjoy the happiness brought by different sports.The area of ??the mall is divided into 4000,8000 and 12,000 square meters. Self -service shopping is used in the mall, which is fast and convenient.At the same time, the sales team can provide customers with professional services (repair, assembly ...) at the same time, each mall has independent parking lots and free sports field service customers.
In October 2012, Decathlon signed a strategic cooperation agreement with the Chinese Sports Instructor (affiliated to the State Sports General Administration).It is understood that the two parties of the strategic agreement formulate four cooperation content.First of all, based on Decathlons existing malls nationwide, establish a national fitness volunteer service "Decathlon" workstation; second, fully mobilize Decathlons existing employee resources and attract employees to become volunteers of sports instructors; again, cooperate with Decathlons human resources in the country in ChinaRecruitment needs to create employment opportunities for social sports instructors and national fitness volunteers; finally, use Decathlons overseas resources to strengthen sports and cultural exchanges and cooperation, and promote outstanding national sports projects to all parts of the world.
The purpose of Decathlon- "Let the most widely widespread wishes with the wishes of sports, share sports and benefit!"