The brand of the American VF company, born in 1966, was born in Southern California, the original extreme sports tide brand, the world -renowned sports and leisure brand, the representative brand of extreme sports and young culture.
Well -known American sports brand Vans, founded in 1966, Ana Ham Street, California, USA.Vans uses traditional hardening methods (sulfur shoe soles) to make the shoes have a solid structure. So far, Vans has also launched a lot of color styles, especially recently.Vans whirlwind feeling.Vans has always been loved by young Japanese and Korean young people, skateboarding, surfing, hip -hop, and Vans has collected many fashion elements in one.
Van Vans development process
1966-1969: Paul Van Doren founded Vans: Paul Van Doren and the three partners established the Van Doren rubber company together. The factory and store were located at No. 704, Bailonghui East, Anaham City, and officially opened on March 16th.The factory building was built at the time of all kinds of old machines.Since its establishment in 1900, only three companies in the United States have produced vulcanized rubber bottom shoes, Randys, Keds and Converse.Since then, with Vans.Vans was just a shoe manufacturer in the early days and produced itself.
1970-1979: VANS patented muffin grid, in the late period of the Krson era, VANS began to develop grip, abrasion resistance, and better shots for street skateboarding.In the process of developing the sole of Vans, the sole design engineer of VANS has no intention to find the characteristics of the "sticky board" characteristics of the sulfur sole, and often discuss and observe their various actions with BMX players and street skate players.The well -known muffin is large.
1980-1989: Explosive crazy popularity, Fast Time at Ridgemont High (the role of Jeff Spicoli) in the movie in the movie in the open American school) movie also shot SLIP-ON special writing, withThe popularity of the movie has caused Vans Slip on the United States.Paul Van Doren did not want to sell shoes outside California, but he had no choice at that time, because as soon as the movie was released, no matter where people were released, everyone wanted to get the Vans Slip-on lattice series!
In the early 1980s, Vans cross -border to other sports shoes, we tried to embrace everything in order to compete with other sports shoes companies, from baseball, basketball, football ... and even freely fighting to other specialty sports shoes, but this is completely another oneprofessional field.Finally, we started paying the price for the wrong strategy. Although the core skate is hot, this cannot balance the debt burden brought by the wrong decision, and finally applied for bankruptcy protection.
Return to normal
Regardless of the financial difficulties of Vans, we never give up our promise of quality of customers!Finally, through the treatment of McConval-Deluit Bank, Vans passed the dark period of financial imbalance.At the same time, the first pair of VANS named Steve Caballero was officially launched.
1990-1999: Continuously on the road: Vans began to integrate its life attitude into various extreme sports, music, and art, so Vans sponsored large-scale events.
2000-NOW: When the street encounters Shanghai Beach: VANS began to launch the "Girl" girl series products incorporated into the street and beach style, including shoes, clothing, accessories, etc., and began strong sales.Vans returns to the identity of the original customized shoes manufacturer. In order to pursue the source and serve customers, it is starting to provide a shoe service that can allow anyone to log in freely and design it.Send your own shoes to your doorstep correctly as scheduled.
The next step of Vans: VANS will continue to improve, pursue completely uniqueness from other brands, and continuously get inspiration among the new generation of designers and next -generation roller skating players, and launch high -quality products.