Taiping Bird Group Co., Ltd., founded in 1989, was founded in 1996. It is located in young consumer groups 20-30 years old. It is a well-known domestic fashion clothing brand, a famous trademark in Zhejiang Province, and its diversified large-scale enterprise group with multiple brands.The team adheres to the customer -centric and brand style as a traction. It continues to integrate popular fashion elements to product innovation. It launches more than 10,000 new products to the market each year.
Since 1996, Taiping Bird has been ranked among the top 100 units in sales revenue and profits in the national clothing industry. At present, there are more than 5,500 employees in the group.Yuan, ranked among the top 10 national clothing companies, is the top 500 private enterprises across the country, the top 100 private enterprises in Zhejiang Province, and the top 50 taxes on Ningbo.
At the new stage of development, the Taiping Bird Group will continue to adhere to the corporate mission of "advocating fashion concepts and leading fashion life", closely grasp the main line of fashion development, and determines to build the "Taiping Bird" into a "Chinas first fashion brand", and uses the world to use the world with internationalThe well -known large -scale fashion industry group and Chinas world brands are the long -term development vision of enterprises, which has become a banner of the Chinese popular fashion industry.
Development of Taiping Bird:
Since its establishment and development, the Taiping Bird has mainly experienced three relatively significant development turning point nodes: one, the positioning of the brand when the brand was started; the second, the transformation of the 97 financial crisis;EssenceHowever, no matter how the companys operating strategy has changed, the companys business philosophy has always been unchanged: "dislocation competition."It is such a concept that with the storms and calm roads along the way, it will also lead the Taipingbird to a new glory.
The future development strategy of Taiping Bird:
Looking forward to the future, the Taiping Bird insists on the main business of becoming stronger and big -brand clothing, and "being an excellent fashion brand retail company" as the development goal.Continue to continue to expand around the fields of "home products and trade" and "investment and auto trade", and through the reasonable planning, institutional innovation, professional operation and supervision of the Groups industry, make the groups business form a main business core and the common development of multi -field development.The situation enables the groups various industries to form a strong competitive advantage in their respective fields.
The Group will continue to increase investment in brand clothing and promote the improvement of clothing brands, research and development, marketing, industrial chain integration, informatization and logistics.Continue to adhere to the creative and economic concept of "designing and driving the development of the brand". By establishing design companies or platforms, or even acquiring related foreign design institutions abroad, it maintains product design advantages.The company will implement the channel strategy of the three -dimensional development of the "land and air" (land, that is, traditional physical stores; empty, online electronic shopping; sea, that is, future overseas markets), to launch international first -class stars as brand spokespersons in a timely manner to further enhance the Taipingbird brandIn the fashion industrys influence and reputation, to achieve the recent goals of the first domestic fashion clothing brand.In addition, at the same time as the main clothing industry, the two industries, "Auto Trade" and "Fashion Home", are also exerted to play project investment and equity investment in the groups brand advantages, industrial advantages, capital advantages, and talent advantages to drive the group as a wholeDevelopment of scale.
Through its own unremitting efforts, and the strong support from friends from all walks of life, we believe that the Taiping Bird Group will definitely achieve a new breakthrough in the companys development process and create a new brilliant chapter in the development of the enterprise!