Hui Shoe Shoe Industry was founded in 1927 and has a history of 80 years.The "back force" trademark was registered in 1935 and was identified as a famous Shanghai trademark in 1997; it was identified as a well -known trademark in China in 1999.The "back force" shoe products won the National Quality Silver Award, the Ministry of Chemical Engineering and the Shanghai High -quality Product Award. For several years, it has won the title of Shanghai Famous Brand Products and the Export Examination Certificate of Shanghai Export.The enterprise has passed the certification of the ISO9001: 2000 quality management system.
Returning shoe products have the characteristics of retro trendy, fashionable, best -selling, leading the trend, and new fashion.Back force basketball shoes are also selling well in the world, such as the big B-1 type of the beginning, to the WB-1 type with Chinese history.
brand history
In 1947, the first "back force" tire was Shanghai Zhengtai Rubber Factory.The Zhengtai Rubber Factory originated in 1927, and the history of development was one of the companies founded by the old Chinese ethnic rubber industry.The development history of a Zhengtai Rubber Factory is the epitome of the old Chinese ethnic rubber industry.With its products from the famous "back force sneakers" and then to the "back force" brand car tires, the Zhengtai Rubber Factory gradually became the backbone of the Chinese nations rubber industry.The Zhengtai Rubber Factory experienced many risks from 1927 to 1933. The disaster in 1933 pushed the Zhengtai Rubber Factory to the edge of bankruptcy.The following year, the Zhengtai Rubber Factory stood miraculously and saw a faint dawn on the development of the Zhengtai Rubber Factory.The advent of the new trademark "back force" brand is more refreshing.
On April 4, 1935, Shanghai Zhengtai officially registered the Chinese "back force" and the English "Warrior" brand.The creativity of the backbone trademark is derived from the English "Warrior" as a warrior, a warrior, and a fighter.The huge power that can overcome difficulties. "In 1948, the "National Games" was held at the Shanghai Jiangwan Stadium, and the "back force" brand was further publicized.Zhengtai Rubber Factory carefully designed and closely contacted the sports industry and the press in cooperation with the publicity.A prominent large -scale billboards are set in the sports field to attract audiences, especially young students.
The Zhengtai Rubber Factory also strongly supports national sports. It once established a "back force" basketball team.In 1948, after the "National Games" ended, more than a dozen people in the Liaoning Provincial Basketball Team had been launched because of the provinces liberation war, traffic was interrupted, and it was difficult to return.The factory agreed to take this team.In June and July of that year, the "Back Basketball Team" was established.This basketball team has gradually become a famous power brigade on the Shanghai Basketball Court. It moves to the mainland and Hong Kong, which objectively expands the reputation of the "backpower".These basketball players all turned into formal employees after liberation.From 1950 to 1951, the country actively developed sports, and they called out one after another to become the backbone of Chinese basketball.Some players have served as teachers of the Sports School, while others have become coaches or leaders of the national or provincial and municipal basketball teams.
In order to develop the national tire industry, the Zhengtai Rubber Factory gradually expanded to tire manufacturers from the well -known rubber shoes manufacturers.In October 1945, the first tire workshop of Zhengtai Factory was completed.The plant is a three -layer concrete structure with an area of ??1294 square meters.In 1947, the tire tires of the Zhengtai Rubber Factory were successful, and the tire brand was also named "back force".
In 1982, the first batch of rejuvenation cars was successful in the meridian tires.In 2001, Shanghai Michelin Huili Tire Co., Ltd. was completed, but the development was unsatisfactory.Later, it was led by Huayi Group. Michelin participated in the completion of the 2012 Double Money Group (Anhui) Huili Tire Co., Ltd., with the mission of building the first brand of Chinese passenger tires.In their respective advantages, the size of the company will reach the world level. Its core technical strength, corporate competitiveness, and the influence of the "back force" brand will continue to increase.
Brand Positioning
In the face of modernization, a new generation of Chinese young people who pursue a beautiful life (family happiness+successful career), rejuvenate meridian tires, combine international advanced technologies to provide them with safe, reliable and carefree on the road of Chinese roads.Drive.
Based on the product development concept of "people -oriented, advocating sports, and promoting health", Hui Li Company takes technological innovation as the core. While focusing on research and development of cold -stick professional sports shoes and outdoor fitness sports shoes with higher technical content, actively expand production gentlemenLeather shoes, gentleman casual leather shoes, womens fashion leather shoes, womens casual leather shoes series, sports casual leather shoes series is also constantly new.