brand introduction --
Laredoute brand introduction
Ledute covers more than 120 countries and has more than 70 brands. It is the first e-commerce sales platform in France. The company became the worlds third largest luxury and retail giant PPR (PINAULT-PRINTEMPS-Redoute) in 1994One of them.In 1995, the sales platform shifted to the efficient Internet of service, specializing in online sales, and has now ranked in French e -commerce leadership.
In 1928, Laudutes product catalog was born. As the first product catalog magazine, a total of 16 pages include 40 knitable products; in 1956, Lotus began to get involved in the home supplies industry and set up company departments to operate furniture and home appliances.The product pays more attention to practicality; 1960-1970 is the glorious era of fashion; in 1965, Laudu special issued the first invitation letter, Sylvie Vartan played fashion models in the magazine; 1969 was a year when the clothing industry got rid of the restraint.Since Emmanuelle Khanh showed 32 special styles for Ledu, the first time has started a tacit cooperation between the designer and the model.In the same year, Laudute implemented the Kangourou credit card easy payment; in 1970, Leduot realized the diversification of clothing. It was believed that fashion is the right of everyone.To achieve diversified color, the four-color set printing of Ledute product catalog magazines; from 1980-1990, the modeling era began to come.Since 1985, model Popy Moreni, Elizabeth de Senneville, Jean-Paul GAULTIER, Marithé, Fran?, OIS Girbaud all showed various beautiful clothing in Ledu Special Catalog. In 1985, Leduot successfully entered Belgium for the first time.The brand began to move towards the world; between 1990 and 2000, it was a colorful fashion era. According to the trend, Ledute carried out clothing design.In the new section "Guests of the Season", the designer created a series of fashion; in 1993, Ledu specially designed various clothing to meet the needs of different people.Terence Conran was invited to design the first designer of the mini fashion series; in 1996, Laudute designed many classic clothing, while Yves Saint Laurent also launched more popular costumes; in 1997, Ledute founded a magazine, Make decoration fashion.Provide more mix and match clothing that meets the needs of the public; after 2000, Ledu has started the era of image ambassadors.The selected image ambassadors, including well -known people of different ages and all styles, interpreted Ledutes fashion under the guidance of the famous photographer; in 2003, Leduot began to focus on female fashion and choose the image ambassador.Vanessa Paradis became the first permanent series.Self -confidence, freedom, and personality have become its prominent clothing style; in 2007, Ladute established a forum website to provide fashion enthusiasts with a platform to talk about fashion style, and the most popular trend exchange opinions are now.Life model integrates fashion and life.Christian Lacroix created the clothing industry, garment and decoration series; in 2008, Ledu special customers gradually spread all over France, Sweden, and Spain.