The Senma brand was born in 1996. After 14 years of development, it has now become the leading brand of the Chinese leisure clothing industry. It has more than 3,000 sales outlets across the country. It has two major product lines, and nearly a thousand styles.Senmas clothing always stands at the tip of the trend of young people, creating a young, vibrant and fashionable trend brand.
Samma proposed the brand slogan of "What to wear, I look at the tide", encouraging young people in the new generation to give full play to their aesthetic creativity, and beautify the world with "tide".
In terms of brand improvement, Samma fully introduced the "360 -degree brand management", which enhances the influence of the Semma brand from the aspects of products, reputation, customer, store channels, visual recognition, and image.Senmas slogan is officially upgraded from "what is wearing" to "what tide to see", expressing the value and life attitude of the younger generation.Barabala takes "different childhood" as the brand concept, with "more styles, more choices" as the brand slogan, and uses various forms such as shop promotion, television, network, outdoor advertisement, newspapers and magazines, etc.Public welfare activities and other forms, shape the brand image of fashion, professional and safe, meet the needs of clothing in various occasions for children, and advocate the concept of "freedom and free, unrestrained".
Zhejiang Senma Clothing Co., Ltd. is a brand clothing company that is characterized by virtual operations, with a series of adult leisure clothing and childrens clothing as the leading products.Senmas clothing always stands at the tip of the trend of young people, creating a young, vibrant and fashionable trend brand.
The company currently owns two major clothing brands of "Senma" and "Barabala". Among them, the "Senma" brand was founded in 1996. The products and brands are positioned as young, fashionable, vibrant and cost-effective.The young students of the age and young groups who have just entered the society.The "Barlabara" brand was founded in 2002. It is positioned as a professional and fashionable childrens clothing. It is mainly for childrens clothing consumer groups for middle-class and well-off families 0-14.
In the future development, Senma Clothing will be based on the main business, strengthen the industry, adhere to the win -win situation as the cornerstone, and use the capital market to continue the implementation of multi -brand development strategies to develop the "Senma" brand into a leading leisure clothing leader brand in China;The "Barlabara" brand has developed into a leading brand of childrens clothing with obvious domestic leadership, creating a rich one -stop childrens clothing shopping platform and kingdom of childrens products, which will develop Samma into a multi -brand that meets children and adults, fashion, and diverse living needs.Clothing Group, realizing the ideal of "Senma with you".