The Qiqiang brand was born in 1992. The brands Nanfeng Chemical Group Co., Ltd. belongs to a large -scale enterprise group in ten provinces (cities) districts and industries across the country.The controlling shareholder of Nanfeng Group is Shanxi Coking Coal Yuncheng Salt Group Co., Ltd., and the actual controller is Shanxi Coking Coal Group.Nanfeng Group was established in April 1996 and issued A shares in the Shenzhen Stock Exchange in 1997, becoming a state -owned holding listed company.There are currently 5 branches and 19 subsidiaries, with total assets of 3.5 billion yuan and sales revenue of 3.2 billion yuan. It is one of the 520 companies supported by the country.
The "Qiqiang" series detergent is well -known protection, national inspection -free products, and Chinese brand -name products.The products include laundry powder, soap, liquid washing, toothpaste, etc. Among them, the production and sales of laundry powder, soap, and liquid washing are currently among the best in the country.In 2000, it officially signed a strategic partner agreement with Wal -Mart to do OEM for Wal -Marts own brand.
After 20 years of growth, Qiqiang has a toughness, strong decoction, and good cost -effective personality and image.From the perspective of brand positioning, "Qiqiang" itself is also a very connotative brand, with a wide range of extension space.It first comes from the efficacy advertisement of "the formula is peculiar and the decontamination power is strong". As soon as the previous washing category was simply named after the animals and plants, the beauty of masculinity appeared, and the brand itself conveyed differentiation.Assembly has distinctive characteristics.For a long time, Qiqiang has been recognized by consumers as a positive, pioneering spirit, and quite responsible image.It is calm but not false, emotional, but not frivolous, touching consumers subconscious nerves.Compared with other similar brands, Qiqiang more reflects the strong color of Fathers nature.
The core and essence of Qiqiang brand: washing the first brand, professional washing, and washing experts
Brand performance: Real -dirting True Kung Fu
Brand foundation: Good material, better quality, benefit from the people