In 1968, Jewish, Mr. Arthurrudolph, was also president of ARCO Pharmaceutical Company. A sudden accident caused him to suffer from degenerative arthritis, which brought great pain to his life and work.Farewell to your favorite sports.He almost tasted the effects of various prescriptions and therapies, and the doctor even suggested to perform surgery.Finally, Rudorf took a special suggestion of a nutritionist with the psychology of trying it: supplement vitamin C, calcium, magnesium, 500 mg of glucosamine and 6 grams of collagen (amino acid) every day.A week later, Rudolphs joint pain was reduced; two months later, the pain has improved significantly; since then, Rudorf has always insisted on conditioning and appropriate exercise. In the end, it took less than two years.Many years of golf club.
This experience has made Rudorf, which has a keen sense of business smell, began to pay attention to the huge market hidden in dietary supplements.In 1971, Rudorf founded Nature ’sbount in his hometown -New York Long Island, which means" the gift of nature "and translated Chinese as" the treasure of nature ".
Rudorf focuses on the application of new technologies, product innovation, use of natural raw materials, and reducing production costs, making Natural Treasure Company a pioneer in the industry in many aspects.For example, the treasure of nature is the first to release technology when it is slow, take the lead in breaking the traditional nutritional component recommendation quantities, and the first to formulate the quality standards that are later connected to the entire industry.These efforts have made the treasures of nature great success in the US market.In 1992, the parent company of Natural Treasure NBTY immediately became the most noticeable company in the 1990s when the NASDAQ was publicly issued in the 1990s.In September 2003, NBTY moved from Nasdaq to a more mature New York Stock Exchange (NYSE).In 2010, NBTY acquired by the global top private investment group Core Group at a high price of $ 3.8 billion to obtain a broader development platform and global resources.
For 40 years, the treasure of nature has always been committed to helping people improve health and improve quality of life with pure natural dietary supplementary products.Today, the treasure of Nature has developed into the worlds largest dietary supplement company NBTYs most well -known classic brand, selling more than 100,000 mainstream US retail chain (CVS, TARGET, WALGREENS, DUANEREADE, etc.) and various health food stores.
The concept of the treasure of nature: manages health
Health needs to be managed. This concept coincides with the traditional concept of Chinese traditional concepts.Traditional Chinese medicine believes that the best doctors are always good at insight, and they are good at the way of "not illness". He can eliminate all the pathogenic factors in the bud, and the health concept of natural treasure is also here.In order to have a healthy physique and good quality of life after sixty years old, starting from the age of 20 or 30, you should pay attention to managing your own health: develop good living habits, adhere to active exercise, maintain a peaceful mentality, and supplementScientific dietary nutrition is the health of natural treasures.
Scientific dietary supplementary system
Natural Treasure has a comprehensive and scientific dietary nutritional supplementary system, including vitamins, minerals, natural herbal extracts, protein powder, amino acids and other product series of vitamins, minerals, natural herbal extracts.Regardless of men, women, old, young, professional managers and housewives can find products that suits them from the treasures of nature.
The excellent quality of the United States for 40 years
High -quality raw material source
In order to ensure the quality of the product, the products of Natural Treasure adhere to a set of almost harsh source of raw materials, and fully consider the environmental factors of raw materials planting or breeding.The raw materials of natural treasure products are selected from all over the world. It is safe and high -quality. For example, Niu Chu milk is produced from New Zealand; soy protein and milk protein are produced in the United States and New Zealand; deep -sea fish oil is produced in Norway; propolis is produced in Brazil.Even if the test has been tested, all raw materials must be isolated again before entering the production area. Only by various testing before production can enter the production area.
Strict GMP production management
The main factories of Natural Treasure are located in the long island of New York, USA. The air is pure, the temperature and humidity are suitable for all years, and the natural conditions are superior.The factory passes the GMP certification of the US Natural Food Agreement (NPA). It has the worlds top production and packaging equipment, advanced factories, and a strict production management system.Full digital batch management can accurately lock all the information of any product at that time, including personnel and raw materials.
Advanced finished management
Each product of Nature will marked the logo of "LaboratoryTested".This logo indicates that each batch of finished products have passed the sample test. The main purpose of the sampling test is to determine whether the nutritional content meets the labeled content and whether it meets the requirements of the American Pharmacopoeia Product Standard (USP);EssenceIn addition, each batch of products will be checked before leaving the factory.
Method of attaching importance to responsibility
The product label of Natural Treasure not only strictly follows the US label management law, but also Chinese labels fully meet Chinas special dietary food label standards.The labels of Natural Treasure are 100 % labeling raw materials and auxiliary materials.Based on the responsible attitude towards consumers, the products of natural treasures will also marked some necessary warning languages, such as the product should be "stay away from childrens placement", "pregnant women, dietary supplements for chronic diseases should be used first," and so on.
Authoritative certification, trustworthy
Natural Treasure is one of the 52 nutritional manufacturers recognized and recognized by the National Nutrition Food Association, and has been certified by the SHUSTER Institute with authoritative United States.U.S. authoritative third -party institution SHUSTER Research Institute certified
R & D drive innovation
Natural Treasure has 7 R & D centers and a R & D team, including more than 300 professional scientists; professional and efficient R & D teams ensure that we can continue to provide consumers with the most advanced high -quality products.
Solid company backing
The treasure of nature is a subsidiary of the US NBTY Group.In 2010, NBTYs global net sales reached 2.9 billion US dollars, with a glorious achievement of up to two -digit growth rate for many years, which won NBTYs NBJ ("Nutritional Industry Magazine") Growth Award of the United States.Supplementary production and sales companies.
The treasure of nature land in China to help more Chinese people healthy and good
At the end of 2006, NBTY Investment was established, Nuotianyuan (China) Trading Co., Ltd., which is responsible for the sales of natural treasure products in China.All products sold in China are synchronized with the products of the US headquarters; all products labeled "imported from the United States", their production and packaging are completed on the Bohemia factory in Long Island, New York; each batch of imported natural treasure products will accept China QualityStrict testing of the prosecution department.
From April 2007, nearly a hundred entire products of Natural Treasure have appeared in high -end supermarkets in first -tier cities such as Beijing, Shanghai, Shenzhen, and Guangzhou, and became the first nutritional brand for high -end people in these cities.For Chinese consumers unfamiliar characteristics of dietary supplementary products, the sales of natural treasures are used in the form of counter, and each counter is equipped with a nutrition consultant with professional training.Whether you are a companys white -collar worker, a long -term corporate leader, a freelancer, or a pregnant womans pregnancy or retirees, you can create a personalized "health management" nutritional diet for yourself with the assistance of the nutrition consultant of natural treasures.Supplementary plan.