Shanghai Mercury Home Textile Co., Ltd., in 1987, is well-known brand of home textile-bedding, famous Shanghai trademark, Shanghai famous brand, has a high reputation of core products.Essence
Shanghai Mercury Home Textile Co., Ltd. is a major member of Mercury Holding Group, a major member of Mercury Holding Group, and an important founder of the modern home textile industry in China.After more than ten years of development, it has quickly become a integration of research and development, design, production, and sales. It focuses on the professional and multi -brand enterprises of the home textile industry. The companys production, sales, channel scale and comprehensive strength are the top three in the industry. 2009 2009It passed the review of Shanghai High -tech Enterprise in the year.The company is located in Shanghai Fengxian Comprehensive Industrial Development Zone, under the jurisdiction of Shanghai Belles Home Textile Co., Ltd., Shanghai Mercury Electronic Commerce Co., Ltd., Hebei Mercury Home Textile Co., Ltd., Beijing Fashion Mercury Textile Co., Ltd.Haian Co., Ltd., Shanghai Mercury Home Textiles and Sea Gate Co., Ltd., Mercury Home Textiles (Chongqing) Co., Ltd., etc., have two famous family textile brands: "Mercury" and "Belles".The companys headquarters industrial parks independent production capacity is in the leading position in the same industry. It has a number of production lines such as advanced computer seams and production in China, and realizes the production capacity of "10,000 yuan in Nissan, clothing by the world".In accordance with the standards of the modern enterprise system, the company has continuously regulated corporate management in accordance with its own actual situation. Since 2001, it has been introduced in 2001 and took the lead in passing the ISO9001, ISO14001, 0HSAS18001 management system certification and ERP information system construction in the same industry.Professional health and information management are at the leading level in the same industry.The companys products cover more than 300 varieties of more than ten series, quilts, quilts, pillows, single -piece combinations, cushions, childrens supplies, summer supplies, mattress sofas, kitchen bathrooms, and blankets.It has always adhered to the principles of product development that "people have no self, people have me." It has always been close to the real consumption needs of consumers, so that the people who can afford to consume and have grade and grade have entered millions of households.The company has launched more than 150 new products each year, and currently has more than 200 intellectual property protection such as invention patents and copyrights.The company adopts a franchise model with chain monopoly as its main sales method. Marketing outlets are spread all over the country and cities across the country. Currently, there are more than 2,000 specialty stores and mall counters across the country.While pursuing the number of channel networks expanding, the company pays special attention to the improvement of network quality. By continuously strengthening the standardized management of marketing networks through the establishment of regional marketing centers across the country, it has continued to improve in terms of terminal image and marketing efficiency.Growth.The companys earliest brand strategy in the industry has established a good brand image at home and abroad through product quality, CIS image promotion, and market publicity. It has created a miracle of brand building in the home textile industry.He has won a series of honors and titles such as "Shanghai Famous Brand Products", "Shanghai Famous Trademark", "National Inspection Products", and "Chinas 500 Most Valuable Brand".In 2007, Mercury products became the designated products of the "China Olympic Sports Center", and the Olympic champion Mo Huilan, Wang Liping, and Xing Aowei together became the Mercury brand ambassador.The company attaches great importance to scientific and technological innovation, and is committed to the research and development of home textile products with high performance, green environmental protection and degradable fiber as the main material.Adopt cooperation with domestic professional institutions and scientific research institutions to establish home textile technology centers, home textile laboratories, and graduate internship bases.EssenceAs of the end of 2012, there were 35 new products development and transformation projects in the high -tech field; obtained 1 key new products in Shanghai, 1 high -tech achievement transformation project, two new patent products in Fengxian District, and 2 patents won the National Patent Award;Nine invention patents, 31 practical new patents, 74 appearance design patents, and many patents are in the acceptance and actual review stage;Fengxian District Little Giant Enterprise and Enterprise Technology Center in Fengxian District ". In the next few years, Mercury will continue to adhere to the brand development and technological development strategy as usual, and to create a new type of corporate culture with" fast, harmonious, and excellence ", strengthen enterprises from enterprises.System management has advanced to cultural management, so as to fundamentally build the core competitiveness of the enterprise and strive to become the first brand enterprise of domestic spinning industry.